Start with the business goal.
Define the outcome, the strategy behind it, and the campaigns that support it. Keep the reason for the work visible across platforms.
Connected paid-media strategy
All your ad accounts.
One strategy.
Run Google, LinkedIn, and Reddit from one place, with a shared plan for what each should accomplish.
Twine brings your connected accounts into one workspace for goals, budgets, campaign changes, and results. Give every channel a role in the same business story, and manage the work with the full picture in view.
Strategy
Strategy
Portfolio
Planning
Experiments
Budget envelope
Monthly budget
$40,000
USD
Spent
$12,400
Day 10 of 30
Projected
$37,200
At current pace
Unallocated
$4,000
Available to plan
Monthly pacing
31% spent
$2,800 below the envelope at current pace.
Create qualified pipeline
3 campaigns · This month
Thesis
Capture active demand, reach target accounts, and test new demand against a shared business goal.
Goal
124 / 200
Qualified leads
Funding
$36,000
This period
Guardrail
Open
Within limits
Linked campaigns
| Platform | Campaign | Status |
|---|---|---|
 Google Ads
|
High-intent search | Active |
 LinkedIn
|
Target-account demos | Active |
 Reddit
|
Demand experiment | Active |
Give every channel
a part in the plan.
Your buyer moves between searches, feeds, and conversations. Build a paid-media program around the job you need to accomplish, with each channel contributing in a deliberate way.
Put the budget in context.
Plan funding across the program and review pacing together. Consider what each campaign contributes before deciding where the next dollar belongs.
Run the work from one place.
Investigate performance, prepare campaigns, and manage supported account changes from Twine. Keep your team working from the same account context.
Google Ads, LinkedIn Ads, and Reddit Ads are supported with different action coverage. Explore platform coverage ↗
Keep the strategy
connected to the day-to-day.
The plan gives the account work a direction. The results give the next plan a stronger starting point.
Strategy
Strategy
Portfolio
Planning
Experiments
Budget envelope
Monthly budget
$40,000
USD
Spent
$12,400
Day 10 of 30
Projected
$37,200
At current pace
Unallocated
$4,000
Available to plan
Monthly pacing
31% spent
$2,800 below the envelope at current pace.
Create qualified pipeline
3 campaigns · This month
Thesis
Capture active demand, reach target accounts, and test new demand against a shared business goal.
Goal
124 / 200
Qualified leads
Funding
$36,000
This period
Guardrail
Open
Within limits
Linked campaigns
| Platform | Campaign | Status |
|---|---|---|
|
Google Ads
|
High-intent search | Active |
|
LinkedIn
|
Target-account demos | Active |
|
Reddit
|
Demand experiment | Active |
Decisions
Decisions
← Back to decisionsGoogle Ads
Adjust budget · High-intent search
Draft
Low risk
1 reviewer
Rationale
The campaign is reaching its daily cap while cost per conversion remains below target.
Evidence
CPA target: $60
Budget change: +15%
What changes
Current daily budget
$100
Proposed daily budget
$115
Risk & reversibility
A bounded Google Ads account change. Check current provider state before restoring an earlier value.
Performance
Performance
All platforms
Google Ads
LinkedIn
Reddit
What spend returned
Spend
$12,400
Across 3 platforms
Platform conversions
248
Recorded by ad platforms
Cost per conversion
$50
248 conversions
Click-through rate
2.4%
Clicks / impressions
Acquisition funnel
Impressions
250,000
Clicks
6,000
Conversions
248
Spend by platform
Google Ads
$6,200
50% share · 124 conv.
Synced 8 min ago
LinkedIn
$4,340
35% share · 62 conv.
Synced 8 min ago
Reddit
$1,860
15% share · 62 conv.
Synced 8 min ago
Business outcomes
HubSpotFreshness: current · Match coverage: 92%
Qualified leads
124
Opportunities
31
Pipeline
$186,000
Won deals
6
Won revenue
$36,000
Cost / qualified lead
$100
Move the whole program forward.
-
01
Set the direction
Define the business goal, the budget, and the assumptions behind the strategy.
-
02
Give campaigns a role
Connect channel work to the audience, demand, or outcome it should support.
-
03
Coordinate the changes
Review the proposed account work and apply supported changes under your controls.
-
04
Review the whole picture
Bring performance and available CRM outcomes back into the next planning decision.
See your accounts
as one program.
Bring your connected channels to a founder-led audit. We’ll review the opportunities, measurement gaps, and how the work fits together.