How to run B2B paid media in-house.

Working guides for teams doing it themselves: step by step, free, and complete.

№ 01 The paid media operations guide for B2B SaaS teams How changes get made, who approves them, and how your team answers “what changed?” Includes a four-week rollout plan. 25 min · revised Jul 2026 Published № 02 How to structure ad accounts for B2B SaaS Account structure decides whether your team can operate the accounts, not just optimize them. 22 min · revised Jul 2026 Published

№ 03 Running Google, LinkedIn, and Reddit Ads together Budget splits, audience overlap, frequency management, and what each platform is actually for in a B2B motion. Coming soon

№ 04 Audience overlap and frequency management How the same prospect gets hit from three platforms at once, what it does to CPL, and the registry that prevents it. Coming soon