I’m Roman. I’ve spent my career building demand generation and growth teams from early stage through pre-IPO. I know what it is like to own the pipeline number while paid-media operations compete with everything else on the calendar.
I built Twine to do the work I wanted from an operator: find the decision, show the evidence, ask before changing spend, and remember what happened afterward. I run every audit personally while we build with our first customers.
The rules the product is built on.
Not projects that decay after launch. Every applied change gets measured, and the measurement feeds the next recommendation. That loop is the product.
Twine drafts, checks, and measures on its own. Changes that matter wait for a human yes, and nothing earns auto-apply until it has proven itself on the record.
Every change carries its reasoning, its approval, and its outcome. Finance, sales, and leadership read the same record and agree on what happened.
Who proposed, who approved, who reverted: all named on the record, not implied by a meeting.
Built for teams with real pipeline accountability.
Twine is for B2B teams spending $10k–$50k a month on paid media who recognize at least one of these:
- The pipeline narrative changes week to week, and nobody can say precisely what changed.
- Execution is spread across an agency, internal owners, and tools that don’t talk to each other.
- You want the speed of an agent, but only with explicit controls and rollback safety.
- You want one accountable operator, not another advisory layer.
The person who runs your audit built the system that follows it.