Paid Media Operations

Your paid media operation
shouldn't live in seven tabs.

One workspace that replaces the morning tab ritual, the agency back-and-forth, and the Friday report assembly. AI operates your Google, LinkedIn, and Reddit accounts with full visibility, guided autonomy, and executive-ready reporting.

→ See Maple in action → Talk to us
Tuesday morning

You open Google Ads. Then LinkedIn. Then Reddit.
Then the spreadsheet nobody updated.

# paid-media-agency
MediaCo Mon 11:32 AM
Hey team, quick heads up — Jake is moving to another account. Priya will be taking over starting next week. She'll need access to everything + context on the current strategy
Sarah Mon 2:15 PM
Again? That's the third AM this year. Can we get a proper handoff doc this time?
Reddit Ads
r/devops · $34 CPL
r/sysadmin · $41 CPL
linkedin.com/campaignmanager
Campaign Groups
Mid-Market ABM · Active
Enterprise Retarget · Paused
GA4 · Conversions
247
↓ 12% vs. last week
ads.google.com/campaigns
Google Ads
Overview
All campaigns
Brand Search · $142 CPA ↑
Competitor Terms · $105 CPA
Mid-Market · $67 CPA
Budget Tracker
Platform
Budget
Actual
1
Google
$22,000
???
2
LinkedIn
$8,500
???
Last updated: 12 days ago
Calendar
Paid Media Sync
Today, 2:00 PM
Discuss CPA spike
# paid-media
Sarah 9:14 AM
Did someone change bidding on Brand Search?
Budget Alert
Google Ads at 94% of monthly cap

Open one tab.
See everything that needs your attention.

Instead of opening three platform dashboards, checking Slack for agency updates, and scanning a spreadsheet for budget pacing, you open Maple. The attention feed tells you exactly what needs a decision right now. Everything else is handled.

Good morning, Sarah 3 platforms connected
Monthly spend
$127.4K
Campaigns
24
Agent ran
2h ago
Proposals
3 open
Needs attention
Critical Google Ads sync failed for Brand account
Reconnect required to resume change detection.
Review 3 proposals awaiting approval
Negative keyword cleanup across Search campaigns. Projected savings: $2,100/mo
Ready Weekly report ready for Mar 17-24
Copy to clipboard
GGoogle Ads
$84.2K · 12 campaigns
inLinkedIn Ads
$31.8K · 8 campaigns
RReddit Ads
$11.4K · 4 campaigns

Ask a question. Get a grounded answer.
Take action in the same breath.

Maple's chat pulls from your actual campaign data, recent changes, and detected anomalies. Ask why CPA spiked. Ask it to draft a budget reallocation. It shows you exactly what tools it's using, and never takes action without your confirmation.

Operator Chat
You
Why did CPA spike on Enterprise Search this week?
Maple
Reading campaign performance data
Checking recent changes
CPA on Enterprise Search increased 23% ($142 to $175) between Mar 18-24. This correlates with two changes: (1) a bid strategy shift from Target CPA to Maximize Clicks made directly in Google Ads on Mar 19 by agency@mediaco.com, and (2) three high-converting search terms were paused on Mar 20.
I'd recommend reverting the bid strategy and reactivating those search terms. Want me to draft proposals for both?
Draft 2 proposals: revert bid strategy + reactivate search terms
APPROVE DISMISS

Every change traced,
including the ones made outside Maple.

When performance shifts, you open the timeline. Every change is logged with who made it, when, and what it did to your numbers. If someone changes a bid directly in Google Ads at 2pm on Tuesday, it shows up here as an external event.

Changes Mar 19
2:14 PM External G
Bid strategy changed on Enterprise Search
Actor: agency@mediaco.com · detected automatically
Strategy Target CPA ($38)
+ Strategy Maximize Clicks (no cap)
REVERT TO SNAPSHOT
11:30 AM Agent G
Added 12 negative keywords across 3 Search campaigns
Auto-applied · search terms with $50+ spend, zero conversions
9:15 AM Human in
Approved budget increase on Enterprise Pipeline
Approved by: sarah@company.com

You define what safe looks like.
The boundaries move as trust builds.

Every change runs through your policy engine. Budget increases over your threshold get blocked. Low-risk optimizations the system has proven it can handle run automatically. You decide where the line is, and you move it when you're ready.

Proposal #PRO-3102 ● Blocked
G Increase daily budget on Competitor Terms
POLICY: Budget increase of 45% exceeds 20% threshold
OVERRIDE DISMISS
Auto-applied this week
Done Added 37 negative keywords 89% success rate
Done Paused 2 keywords, $200+ spend, 0 conv 72% success rate
12 changes auto-applied. All logged. All reversible.

Your strategies are living objects,
not a spreadsheet that's stale by week two.

Define your strategic bets. Assign campaigns across platforms. Track progress against real targets. When one strategy outperforms and another underperforms, the system surfaces a reallocation recommendation with reasoning.

Strategy $62.3K / $85K allocated
Enterprise Decision-Maker Pipeline On track
42 SQLs60 target
G in R 4 campaigns · $38.2K/mo
Mid-Market Self-Serve Signups Attention
128 signups200 target
G R 3 campaigns · $15.1K/mo
Mid-Market is underperforming by 18%. Enterprise has 23% budget headroom. Recommend shifting $3K for the remaining 8 days of the month.
ACCEPT DISMISS

Fresh copy that sounds like you,
not like a robot wrote it.

Maple learns your brand voice, understands your landing pages, and knows each campaign's goal. It drafts ad copy, suggests variations, and refreshes stale creatives with full context. You edit and approve. Every version is tracked.

Creative Studio Enterprise Search
Context loaded
Brand voice guide Landing page: /enterprise Goal: SQL generation
Stale 34 days Current copy
Enterprise-grade ops platform. Book a demo today. Trusted by 200+ teams.
Generated variations
A Your RevOps team runs 6 tools to answer one question. We built the 7th.
Matches brand voice · References pain point from landing page
B Stop reconciling dashboards. Start running pipeline.
Shorter variant · Direct CTA alignment
APPLY VARIANT A EDIT REGENERATE

Every campaign classified.
You only look at the ones that need a decision.

Maple auto-classifies every campaign's health based on trend analysis. Strong, declining, stale, normal. Filter to "needs attention" and see the 4 campaigns that actually matter this week instead of scanning 30 rows of numbers.

Performance 24 campaigns
Critical Enterprise Search CPA spiked 23%
After external bid strategy change. Revert recommended.
CAMPAIGN SPEND CPA SIGNAL
G Enterprise Search $24.3K $142 Declining
in Enterprise Pipeline $18.7K $89 Strong
R DevTool Awareness $8.2K $52 Strong
in EMEA Brand $9K $210 Stale
G Mid-Market Search $12.1K $67

The routine work happens in the background.
You review the results.

Maple finds the wasted spend, proposes the fix, applies proven changes automatically, and tracks whether they worked. The weekly hygiene that used to take three hours now takes fifteen minutes of review.

Week of Mar 17-24 Maple handled
Done Added 37 negative keywords
Eliminated $1,240/mo in wasted spend across 4 campaigns.
Projected annual savings: $14,880
Done Paused 2 underperforming ad sets
LinkedIn creatives stale 28 days, CTR below 0.3%. Budget reallocated.
Validated Previous bid adjustment confirmed
14% CPA reduction held after 14-day window. High confidence. Learning recorded.
Pending 1 proposal needs your review
Budget increase on Competitor Terms. Blocked by 20% threshold policy.

The Monday morning report
writes itself.

Every week, Maple generates a decision record your VP can actually read. What changed, why it changed, what it did to the numbers, and what's next. Copy to clipboard. Paste into Slack or email. Done.

Executive Summary Week of Mar 17
Paid media is on track. CPL is down. No issues requiring your attention.
$15.6K of $22K budget spent across three platforms. Cost per lead dropped 8% to $72. Pipeline contribution trending ahead of target.
Spend / Budget
$15.6K / $22K
Cost per Lead
$72 ↓8%
Leads
218 ↑12%
What changed this week
Lowered bid targets on Google brand campaigns. Result: 14% CPL reduction, no volume loss.
Cleaned up 37 search terms costing ~$1,200/mo with zero conversions.
Watch items
LinkedIn audience overlap across 3 campaigns may be inflating CPMs. Consolidation proposal under review.
COPY TO CLIPBOARD SHARE LINK

Month one, you review everything.
Month six, the routine stuff runs itself.

Every change gets measured. Those outcomes become lessons with conditions. Lessons compound. Playbooks emerge from your data. The system doesn't just optimize. It builds an evidence-based understanding of what works in your accounts specifically.

Agent Health 82 / 100
8-week trend
W1W8
Playbooks
Wasteful search term negation 89% Active
Low quality keyword pause 72% Active
LinkedIn bid adjustment 48% Paused
Creative refresh trigger 78% New
Getting started

Start with full visibility.
Build toward guided autonomy.

Week 1
Connect and see everything

Link your Google, LinkedIn, and Reddit accounts. Maple syncs campaigns, keywords, audiences, creatives, and performance data.

Set your policies: budget thresholds, approval requirements, brand protection rules. Every future change is logged from this point forward.

Weeks 2-4
Review, approve, build a track record

Maple surfaces proposals: search term cleanup, bid adjustments, stale creative flags, budget reallocation suggestions. You review and approve or dismiss each one.

Every outcome is measured. The system starts building an evidence base for your accounts. Set up your first strategies and assign campaigns.

Month 2+
The routine work runs itself

Proven optimizations auto-apply based on your policies. Weekly review drops from hours to minutes. Executive reports generate automatically.

You spend your time on strategy, not campaign hygiene. The system continues learning, discovering new patterns, and self-grading.

Your ad accounts are too expensive to run on hope and spreadsheets.

→ See Maple in action

$30K+ monthly spend? Multiple platforms? A team that touches the accounts?

→ Talk to us