Maple (Managed) For SaaS teams with 25 to 250 employees spending 20k+ per month

Your paid program needs fewer opinions and more accountable decisions.

You work directly with a senior operator. Maple is the execution system that turns account activity into clear, auditable moves tied to pipeline outcomes.

  • Build and relaunch campaigns by funnel stage, segment, and intent.
  • Ship budget, bid, query, and creative changes with explicit rationale.
  • Find tracking gaps and missed demand before pipeline slows.
Request a Maple intro View a sample decision record

No junior handoff. No black-box autopilot. Every major move has a reason, owner, and rollback path.

Single senior owner

You work directly with the operator who sets strategy and executes changes.

End-to-end execution

Campaign creation, budget moves, bid control, creative refreshes, and gap discovery.

Leadership-ready clarity

One weekly brief with decisions, rationale, expected impact, and rollback path.

The pain behind paid

When paid is opaque, you lose spend and trust at the same time.

What this feels like

  • Sales says quality is slipping and no one can isolate where the drop started.
  • Finance asks for payback clarity and the answer is still platform metrics.
  • You were sold senior strategy, but execution became a junior relay race.
  • When CPL jumps, you get theories, not decisions you can defend.
What Maple runs

A senior operator in the account, with an AI execution system behind every move.

You hire me as your paid operator

  • I own strategy, account structure, and weekly priorities.
  • I make hard calls on what to cut, protect, and scale.
  • You are never handed to a junior pod after kickoff.

Maple is the operating system

  • Detects changes in spend, conversion, and stage quality.
  • Frames hypotheses with confidence and disconfirming signals.
  • Logs approvals, risk level, and rollback plan before changes ship.
Launch

Campaign builds and relaunches

  • New campaign sets by segment, funnel stage, and buying intent.
  • Landing-page and offer alignment before scale.
Allocate

Budget, bid, and pacing control

  • Channel and cohort weighting by pipeline quality, not vanity metrics.
  • Stop-loss controls on CPA, spend drift, and conversion drop.
Optimize

Creative, query, and audience refinement

  • Creative rotation tied to fatigue and conversion response.
  • Query mining, negatives, and targeting cleanup every week.
Expand

Gap discovery and growth tests

  • Find missing demand coverage and underfunded winners.
  • Prioritize net-new tests by expected pipeline impact.
What improves first

The first win is not only efficiency. It is control.

Faster decisions

You stop debating in dashboards and start acting on a clear weekly plan.

Cleaner spend

Waste gets cut earlier because weak segments and query leakage are surfaced fast.

Leadership confidence

Your CEO and CFO get direct answers on what changed and what happens next.

Sample weekly brief

One page that explains what happened, why it happened, and what changes ship next.

Week of Feb 03 to Feb 09
Google + LinkedIn | Pipeline linked | Receipt QW-MPL-8F3C

Executive summary for CEO, CFO, and growth leadership.

What happened

Cost per lead rose on LinkedIn, mobile conversion fell on Google, and two enterprise cohorts progressed slower in CRM.

Why this happened

Audience expansion added lower-intent clicks, mobile speed regressed, and budget drifted toward weaker cohorts.

What we are changing and why

  • Tighten targeting and exclusions to cut wasted traffic.
  • Shift 8% budget toward segments with better stage progression.
  • Fix mobile page friction and refresh creative to recover conversion quality.

Next check in 7 days. If cost rises more than 10% without quality recovery, we roll back and reallocate.

Risk and control

Autonomy grows only after trust is earned.

Phase 1

Shared control

We align on goals and risk limits, then review launch plans before changes ship.

Phase 2

Guardrailed execution

Maple executes approved change types inside budget bands and stop-loss thresholds.

Phase 3

High-trust agent

Approvals narrow to sensitive moves while weekly optimize loops run with full visibility.

Safety defaults

  • Least-privilege account access
  • Approval chains for sensitive moves
  • Mandatory audit logs and decision history
  • Rollback plans before high-risk actions ship

What leadership gets

Execution speed rises without losing control. You can tighten or loosen autonomy at any time.

Fit and contrast

Built for SaaS teams where paid already carries real pipeline weight.

Best fit

  • B2B SaaS with 25 to 250 employees.
  • 20k+ monthly spend on Google and LinkedIn.
  • Head of Growth, VP Marketing, or founder accountable for pipeline.
  • Need active account building, not passive reporting.

Not a fit right now

  • Spend is too low for structured learning loops.
  • You need a full-service content or web production shop.
  • Your team cannot connect paid data to CRM pipeline stages.
Agency pods

Often broad support, but ownership is split and decision logic is hard to trace.

Tool-only autopilot

Fast execution, but opaque rationale when leadership asks hard questions.

Maple

Senior operator plus AI system. End-to-end execution with clear accountability.

Stop defending paid with guesses.

If your team spends 20k+ per month on Google and LinkedIn, Maple gives you direct senior ownership, full account execution, and weekly receipts your leadership team can trust.

Request a Maple intro View a sample decision record
No junior bait and switch. No black-box autopilot. Just accountable execution and clear decisions.