Read the accounts.
Review spend, delivery, and performance evidence across connected accounts, with source and freshness in view.
Turn your growth target
into a campaign plan.
Compare budget scenarios, track pacing, and plan the next experiment against your business goal. Keep the assumptions behind the numbers visible.
Strategy
Strategy
New strategy ＋PortfolioPlanningExperiments
Budget envelope
Monthly budget$40,000
Spent$12,400Day 10 of 30
Projected$37,200At current pace
Unallocated$4,000Available to plan
Monthly pacing31% spent
$2,800 below the envelope at current pace.
On track
Capture high-intent demand
Thesis: fund searches that turn active buying intent into qualified leads.
Goal124 / 200Qualified leads
Funding$24,000This period
GuardrailOpenWithin limits
Make the next budget call
with the accounts in view.
Track the target.
Keep the baseline, outcome, owner, and review date attached to the goal. Compare progress with the plan.
Make assumptions visible.
Compare budget scenarios with their evidence and limits. A thin signal should not become a confident forecast.
Decide what to test.
And when to judge it.
Give experiments a hypothesis, budget, and decision rule. Keep proposed tests distinct from approved work, and carry the findings into the next planning cycle.
A reason for every test.
Running
Offer-led creative test
Proposed
Search structure comparison
Waiting for evidence
New audience pilot
See what your
ad spend is hiding.
Get a free, founder-led audit of your accounts to uncover wasted spend, stale campaigns, and gaps in measurement.