Every dollar gets a business reason.
Twine reads your accounts daily, connects what it finds to your growth target, and turns the month into a reviewable plan: budgets, scenarios, reserve, and the experiments worth running.
Know what needs attention without opening every account.
Planning starts with what the account is actually telling you. Twine reads spend, delivery, and performance across every platform daily, and surfaces the one decision worth your time, not another dashboard.
- See what changed, when, and which campaign it touched.
- Catch problems early across Google, LinkedIn, and Reddit.
- Ignore weak signals that do not justify a decision yet.
See where the quarter will land while you can still move it.
Twine records the goal the plan is built around: the target, the baseline, the guardrails, and who owns it.
Then it tracks pace against that goal every day and projects whether you’ll hit it. If the projection slips, you hear about it in week five, not at the review.
Compare scenarios with the assumptions visible.
Build downside, base, and upside from explicit assumptions. When the evidence cannot support a point estimate, Twine says so. Defer, or record no action, and it stays on the record like any other reviewed decision.
The testing roadmap builds itself.
Twine discovers experiment opportunities in the daily learning loop. It notices an audience with headroom, a channel with thin evidence, creative that’s aging out. Each one is logged with costs and reasoning.
You choose which ones run. Experiments draw their budget from reserve, move through the same approval as any other change, and stay tracked until they produce an answer.
Manage a live plan, not a spreadsheet nobody reads.