Follow the funnel.
Review qualified leads, cost per qualified lead, opportunities, pipeline, and won revenue alongside platform spend and conversions.
Paid-media results
Make the results
mean something.
Bring paid media to the pipeline conversation.
Twine connects campaign performance with available CRM outcomes, so you can discuss qualified leads, opportunities, and revenue alongside spend. Turn the review into a report your team can use.
Performance
Performance
All platforms
Google Ads
LinkedIn
Reddit
What spend returned
Spend
$12,400
Across 3 platforms
Platform conversions
248
Recorded by ad platforms
Cost per conversion
$50
248 conversions
Click-through rate
2.4%
Clicks / impressions
Acquisition funnel
Impressions
250,000
Clicks
6,000
Conversions
248
Spend by platform
Google Ads
$6,200
50% share · 124 conv.
Synced 8 min ago
LinkedIn
$4,340
35% share · 62 conv.
Synced 8 min ago
Reddit
$1,860
15% share · 62 conv.
Synced 8 min ago
Business outcomes
HubSpotFreshness: current · Match coverage: 92%
Qualified leads
124
Opportunities
31
Pipeline
$186,000
Won deals
6
Won revenue
$36,000
Cost / qualified lead
$100
The ad platform tells
one part of the story.
Your team needs to know which activity is becoming valuable business. Twine brings the media and CRM evidence together, with enough context to make the next conversation useful.
Use your business definitions.
Evaluate outcomes with your configured CRM stages and weighting. Keep the meaning of a qualified lead connected to the performance review.
Read the timing.
See source freshness, match coverage, and sales-cycle lag. Understand which results have had time to develop and which are still emerging.
Matching depends on your CRM data and available identifiers. Platform conversions and CRM outcomes remain distinct.
From the weekly check-in
to the quarterly review.
Use the same evidence to understand performance, align the team, and plan the next conversation.
Performance
Performance
Business outcomes
HubSpotFreshness: current · Match coverage: 92%
Qualified leads
124
Opportunities
31
Pipeline
$186,000
Won deals
6
Won revenue
$36,000
Cost / qualified lead
$100
Reporting
Reporting
Executive report
Quarterly review
Sep 1–30, 2026
All platforms
Executive report
Saved snapshot · USD · CRM match coverage 92%
Summary
The account spent $12,400 across three platforms. Available CRM matches include 124 qualified leads and 31 opportunities.
Spend
Google Ads
$6,200
50% share · 124 conv.
Synced 8 min ago
LinkedIn
$4,340
35% share · 62 conv.
Synced 8 min ago
Reddit
$1,860
15% share · 62 conv.
Synced 8 min ago
Performance
Platform conversions
248
Cost / conversion
$50
Strategy Progress
Create qualified pipeline · 124 of 200 qualified leads
Reporting
Reporting
Executive report
Quarterly review
Sep 1–30, 2026
All platforms
Quarterly review
Report snapshot
September performance review
Planning period
Q3 2026
Observed facts
| Metric | Recorded value |
|---|---|
| Spend | $12,400 |
| Qualified leads | 124 |
| Pipeline | $186,000 |
Twine interpretation
Review the recorded campaign work alongside the qualified CRM outcomes and the targets set for this period.
Operator decisions
Qualified leads: target 200 · baseline 100
Product illustrations use example data.
Walk into the review with a clearer answer.
-
01
Choose the period
Start with the dates, platforms, and campaign context for the conversation.
-
02
Follow the outcomes
Review media activity alongside qualified CRM leads and opportunities.
-
03
Explain the evidence
Keep source coverage, timing, and recorded work with the interpretation.
-
04
Share the review
Save and export a report the team can return to after the meeting.
Find the gaps between
your spend and your story.
Start with an audit of campaign performance and the measurement gaps that make results harder to explain.