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Connected evidence.
Platform-specific truth.

Twine operates across Google, LinkedIn, Reddit, HubSpot, and Salesforce without pretending every platform exposes the same capabilities or the same quality of evidence. See what Twine can read, propose, apply, launch, and measure before granting access.

G Google Ads Deepest operating integration
  • Campaign, ad group, ad, keyword, audience, asset, search-term, recommendation, and reporting evidence
  • Campaign planning and launch
  • Reviewable optimization proposals
  • Supported direct low-risk actions
  • Search-term and account hygiene
  • Experiment winner staging for supported ad changes
in LinkedIn Ads

Campaign, creative, targeting, asset, performance, and lead-form evidence through the same Decision Brief and approval model.

CRM-driven company audiences may be available for approved customers with the required LinkedIn entitlement. Twine previews eligible, added, removed, unchanged, excluded, and unmatchable companies before a decision is staged.
R Reddit Ads

Campaign, ad group, post, audience, pixel, funding, targeting, forecast, and performance evidence with platform-specific limits.

Twine supports monitoring, planning assistance, selected direct edits, and reviewable major changes. Confirm current net-new launch scope during the account review.
H S HubSpot and Salesforce

Use CRM company, lifecycle, deal, opportunity, and stage data to improve business-outcome measurement and, where enabled, define reviewable company audiences.

One audience reads from one CRM. Twine does not silently mix sources.
SL Slack The working surface

Bring the daily read, urgent decisions, account questions, and promised follow-through into the channels where the team already works.

Twine can answer with the surrounding thread intact, remember durable account context, and stage reviewable work without turning Slack into an unreviewed path to spend.

Ad platforms and CRM systems provide evidence. Slack is where Twine delivers the read, receives questions, preserves team context, returns with promised follow-up, and moves a recommendation toward review.
02
The evidence contract

Every read tells you where it came from.

Twine labels evidence as a cached database read, a live platform response, inferred, or unavailable. It also shows freshness, fallback behavior, warnings, and limitations when those details affect a decision.

A number without its source and age is an opinion. Twine does not serve opinions as facts.

Evidence receipttwo reads, labeled
Campaign delivery
source: live Google Ads API
freshness: 4 minutes · evidence: confirmed
Qualified opportunities
source: cached HubSpot sync
freshness: 18 hours · evidence: directional
limitation: three opportunities inside the sales-cycle lag
03
Bring your own agents

Extensible to the stack you already run.

If your team works in Claude Code, Codex, or plain terminal workflows, Twine meets you there. A CLI and a local MCP server, in controlled beta, let your own agents inspect accounts, pull campaign context, draft work, and stage it for review.

The same rules apply as everywhere else: external tools connect through tenant-scoped, revocable, scope-limited keys. They never touch the ad platforms directly, and approval and application stay in Twine. See the agentic GTM use case.

№ 04 · Security and access

Access is granted narrowly, used visibly, and revocable.

Twine starts read-only, holds every consequential change to an approval, and keeps an audit record of who did what and when. The full control model lives on Execute.

01 Permissions Read-only first
Access starts read-only. Making changes is a separate, later grant with approval rules you control, and high-impact changes can require dual approval.
02 Isolation Your workspace
Your workspace is isolated. Your data is used for your account, not to train across customers or build benchmarks. Lessons from your spend stay with your company.
03 Change controls Audited
Every applied change records the approver, the time, the prior state, and the path back. Policy limits are enforced in the apply path itself.
04 Retention and revocation Yours to end
Platform access is granted through each platform’s own OAuth scopes and revocable there at any time. Cancel month to month; see the privacy policy for retention.

Capabilities differ by platform, and Twine says so. The account review shows exactly what applies to yours.