Build around company fit.
Combine industry, employee count, revenue, location, and available custom fields into a clear audience definition.
Account-based marketing
Reach the accounts
worth winning.
Turn your account strategy into an audience you can work with.
Build from your CRM company rules or a reviewed account list. Preview who qualifies, understand what changes, and prepare the audience and campaign targeting with the context intact.
Targeting
Targeting
Keep this audience current
Source · exactly one CRM
HubSpot
Selected
Salesforce
Audience name
Enterprise open opportunities
Rule · companies that qualify
All of the following
Industry ⌄
is ⌄
Software
×
Employee count ⌄
at least ⌄
500
×
Deal status ⌄
is ⌄
Open
×
Lifecycle stage ⌄
is not ⌄
Customer
×
Preview · before anything changes
Eligible
240
companies now
Add
32
new members
Remove
8
no longer qualify
Unchanged
208
already members
Excluded
18
deleted or archived
Unmatchable
7
missing match fields
HubSpot · Reliable evidence · Synced 8 min ago
Your target audience
is more than a spreadsheet.
A company’s fit, relationship with sales, and current opportunities all matter. Twine helps you make that context explicit, so the audience reflects the account strategy behind the campaign.
Bring the sales context.
Use lifecycle stage, account ownership, and associated deal conditions to focus on the companies that fit the campaign’s purpose.
Preview the change.
See eligible, added, removed, excluded, and unmatchable counts before preparing activation. Keep source freshness in the decision.
From the account definition
to the audience in use.
Keep the rules, membership evidence, and activation steps connected as the audience develops.
Targeting
Targeting
Rule · companies that qualify
All of the following
Industry ⌄
is ⌄
Software
×
Employee count ⌄
at least ⌄
500
×
Deal status ⌄
is ⌄
Open
×
Lifecycle stage ⌄
is not ⌄
Customer
×
Decisions
Decisions
LinkedIn
Upload company audience · Enterprise opportunities
Draft
Review required
Rationale
Prepare the reviewed company list as a matched audience for target-account campaigns.
Evidence
Accepted rows
240
Ready for upload
Rejected rows
0
Validated file
What changes
| Field | Proposed |
|---|---|
| Audience | Enterprise opportunities |
| Source | Company CSV |
| Platform | LinkedIn Ads |
Targeting
Targeting
Enterprise open opportunities
ActiveCurrent rule version
Version 3
Software · 500+ employees · Open deal
Audience generations
| Generation | State | Members |
|---|---|---|
| Generation 3 | Serving | 216 |
| Generation 4 | Ready | 240 |
Reconciliation runs
| Run | Result |
|---|---|
| Sep 10, 09:00 | 32 added · 8 removed |
| Sep 9, 09:00 | 208 unchanged |
Make the audience a deliberate part of the campaign.
-
01
Define
Specify the companies and relationships that belong in the campaign.
-
02
Preview
Review membership, exclusions, changes, and matching gaps.
-
03
Prepare
Use the supported upload or assisted CRM activation path.
-
04
Review targeting
Connect a ready audience to the campaign through a separate review.
Start with the accounts
you want to reach.
Bring your target-account approach to the audit. We’ll review the audience, campaign setup, and available CRM evidence together.