Work your target accounts, not the whole internet.
The accounts you care about are already in your CRM. Twine turns that list into governed campaigns across LinkedIn, Google, and Reddit, keeps the audiences current through reviewed updates, and reports engagement and pipeline account by account.
Start from the accounts you already chose.
Upload a CSV or build the list straight from HubSpot or Salesforce: lifecycle stage, tier, industry, owner, open opportunities, combined with AND/OR rules. Twine validates every record and shows what matched before anything reaches LinkedIn.
- Suppression from day one. Customers, open deals, and closed-lost accounts stay excluded automatically.
- A preview before every change. The exact account-count impact, shown before the update is staged.
- Nothing ships itself. The audience is a reviewed Decision before it exists on LinkedIn.
The list changes. The audience keeps up.
Accounts close, churn, and change tiers, and most ABM audiences quietly rot. Twine keeps yours current with your CRM, on your criteria, through updates you review. The campaigns just keep targeting the right companies.
Reach the buying committee, not just your champion.
Point a campaign at the list, then choose who inside those companies sees it. Reusable persona presets cover executives, practitioners, and procurement, and tiers set the depth: Tier 1 earns account-specific creative and bigger budgets, programmatic tiers run leaner.
- Creative built for the segment. Variants by tier, persona, and region, each tracked back to the exact audience it served.
- Thought Leader Ads. Sponsor an eligible executive’s existing post. Twine never publishes to your company page.
- Measurement decided up front. Staging is blocked until the lead form or conversion path is validated, so no campaign launches unmeasurable.
Sales asks who’s warming up. You have the list.
Twine reports by company, not by click: which target accounts saw impressions, which engaged, and which got nothing at all. Engaged companies are matched to CRM accounts where the identity is clear, and the ambiguous ones are listed for cleanup instead of guessed.
The pipeline that follows is reported with its provenance attached. Cost per engaged account and pipeline influenced are evidence-backed associations, never a claim that an impression closed the deal.
Three platforms, one ABM motion.
LinkedIn carries the named accounts and the buying committee. Google catches the same companies when they search. Reddit reaches the communities they sit in. Twine plans all three as one strategy with one budget, translating it into what each platform actually supports instead of pretending the targeting is identical.
Budgets are modeled as scenarios before they move, spend is tracked by tier and channel, and the quarter’s report reads across all of it from one record.
Start with a free read-only audit of your target accounts.