Porter Metrics

Count accounts across the portfolio

Porter Metrics prices by connected account. Its table lists thirteen to twenty accounts at $100 monthly, checked November 4, 2026, with unlimited reports and users. Confirm the account definition, billing period and current quote.

For a hypothetical agency with fifteen client accounts, the published thirteen-to-twenty band is a starting estimate, not a quote. Count every platform account the reports actually use, including separate accounts for the same client. Check whether account replacement changes billing.

Choose direct reports or retained data

Porter Metrics describes the direct Looker Studio connector as pulling from platform APIs; available history depends on the source API. Its BigQuery connector stores data in a warehouse for reports to query.

Porter Metrics says its Sheets destination can run hourly, daily or weekly. That guide describes BigQuery tables refreshing every twelve hours and appending rows. Its refresh guide instead says the BigQuery schedule is user-defined. Confirm the schedule and test corrections and backfill for each source.

Porter Metrics says ads, social and analytics connectors query source APIs on request, while listed ecommerce and CRM connectors refresh every twelve hours. Looker Studio has its own freshness setting. Check source availability and the displayed report against the deadline you need.

Keep access to the destination project with the client or a durable team account. Export a representative table and document report permissions, source authorization and who can reconnect each account.

Porter Metrics suggests contacting support or opening chat when data remains stale beyond the expected window. Agree who will investigate source permissions and report errors before a client deadline.

Resolve the BigQuery plan conflict

Porter Metrics pricing guidance says free users can test BigQuery with thirty days of data, while Enterprise is quoted and paid Reporting plans exclude it. Porter Metrics direct-connector guidance says the free plan cannot use BigQuery and requires custom pricing.

Porter Metrics’ founder overview also describes free BigQuery access with a thirty-day window. The pages do not establish which rule supersedes the other. Ask Porter to confirm eligibility, limits, warehouse charges and export rights in writing before planning a migration.

How to compare the alternatives

Use the reporting buying guide to compare connectors with client-reporting workspaces. The Supermetrics alternatives comparison puts the account and refresh constraints side by side. Before moving, use the switching checklist to preserve history and access. Compare Coupler.io for scheduled imports and Windsor.ai for source and destination-task limits.

Other agency reporting software we checked

• AgencyAnalyticsGive clients dashboards and scheduled reports with branded access.

  An agency that needs repeatable client reporting and a client-facing portal.

• DashThisDashThis provides marketing dashboards with plan limits for dashboards and connected sources.

  Investigate when clients need shared dashboards.

• FunnelFunnel collects and standardizes marketing data, then sends it to your reports or a warehouse.

  A team that needs to standardize marketing data before using it in reports or a warehouse.

• SupermetricsSupermetrics sends marketing data to the reports you already build or to a warehouse, and sells its own analysis products.

  A team that wants to keep an existing spreadsheet or dashboard workflow while connecting more sources.

• SwydoSwydo sends recurring client reports as live dashboards or PDFs, and charges per connected data source.

  A team that wants to assemble and deliver recurring marketing reports in one reporting tool.

Common questions

Does Porter Metrics include BigQuery on the free plan?

Porter Metrics’ pricing guidance says a thirty-day test is available; its direct-connector guide says it is not. Confirm the current terms with the vendor.

Where does direct Looker Studio history come from?

Porter Metrics says direct connector history depends on each source platform’s API. Test the oldest period required.

Sources and scope

We read the linked vendor documentation on November 4, 2026.

We have not run the product on client accounts or tested data accuracy, delivery or support. Quillwell builds Adswell, a paid-media product. This guide has no sponsored placement.

Sponsorship never changes this page. How we research.