The short answer
- For a small agency sending branded client reports, compare AgencyAnalytics, Swydo and DashThis. Each is a client-reporting workspace.
- If your reports already live in Looker Studio, Google Sheets or a BI tool, start with a data connector: Supermetrics or Funnel.
- Then price your own client list in each product’s billing unit. Clients, dashboards and connected accounts grow at different rates, so the cheapest tool at ten clients can cost more at twenty-five.
The landscape
Agency reporting tools split into two families. Client-reporting workspaces produce the dashboard or report your client opens. Data connectors move marketing data into a tool you already use, where your team builds the report. Within each family, products differ most in what their subscription counts.
The agency reporting landscape
Across: where the finished report is delivered. Down: what the subscription counts.
In the vendor’s reporting workspace; billed by clients or dashboards
In a tool you already use; billed by clients or dashboards
No product in this guide sits here yet.
In the vendor’s reporting workspace; billed by connected accounts and data sources
In a tool you already use; billed by connected accounts and data sources
Also in this category, not yet evaluated. They are off the axes until we can document both facts. Suggest one.
Client-reporting workspaces
| Product | Where the finished report is delivered | What the subscription counts |
|---|---|---|
| AgencyAnalytics | AgencyAnalytics offers dashboards and scheduled web reports. Clients can also use a branded portal. | Per Client record, where a Client is a tracked website or URL. $20 per Client per month, billed annually. Source: AgencyAnalytics pricing, AgencyAnalytics: Create and Manage Clients |
| DashThis | Shared marketing dashboards that update automatically. | Plans by number of dashboards, each with a set allowance of data sources. The smallest plan covers 3 dashboards and 15 sources. Source: DashThis sales and pricing FAQ, DashThis: What is a dashboard? |
| Swydo | Swydo offers shareable live dashboards and branded PDF exports. Clients can also use a portal. | Per data source, with no per-client fee. Every connected account counts as one source. $69 a month includes 10 sources. Source: Swydo pricing, Swydo billing and data sources FAQ |
| Supermetrics | Sends data to a destination you choose, such as Looker Studio, Google Sheets, Excel or Power BI. It also offers its own Supermetrics Studio. | Plans limit data sources and accounts per source. They also limit destinations and users. Starter is $55 a month billed monthly, or $44 a month billed yearly. Source: Supermetrics pricing |
| Funnel | Sends modeled data to Looker Studio and Google Sheets, as well as BI tools and warehouses. It also offers Funnel Dashboards and client portals. | A plan plus flexpoints, charged per connector and platform account. Destinations also use flexpoints. Starter starts from $300 a month, billed annually. Source: Funnel plans and prices, Funnel: Flexpoints |
How to choose: six things to compare
We compare every product in this category on the same six points. They are also the bar for being added to the map: a product needs public documentation that answers them.
| Criterion | Why it matters | How to test it |
|---|---|---|
| Billing unit | Client counts grow at a different rate from dashboard and account counts. | Count your clients and their websites. Count every connected account, then price this month and next quarter. |
| Where reports are delivered | A branded portal replaces your reporting tool; a connector feeds the one you have. | Rebuild one report your team already sends, in the format the client actually opens. |
| Data connections and access | Each connection depends on someone’s account permissions, and some sources carry their own API costs. | Connect a real account with the person who owns it, then compare a few figures with the source platform. |
| History and exports | Dashboards and templates rarely move between tools, and archived reports can expire. | Download what you would keep, and list what you would have to rebuild. |
| Client access and permissions | A client should see only their own accounts, and staff access changes often. | Preview the report as a restricted client user. |
| Price at 10 and 25 clients | A plan that fits today can jump a tier when you win clients. | Ask each vendor to quote the same two scenarios. Include add-ons and currency. |
Price your client list
Take a fictional agency with ten clients and one website each. Each client connects four marketing accounts: forty accounts in total. Here is what that portfolio means in each product’s own unit, using list prices published on October 29, 2026.
| Product | The portfolio in its unit | What that means |
|---|---|---|
| AgencyAnalytics | 10 Client records | $200 a month on annual billing. An eleventh client adds $20; an extra account for an existing client adds nothing to the core subscription. Source: AgencyAnalytics pricing |
| Swydo | 40 data sources | $204 a month: $69 for the first 10 sources plus 30 at $4.50. An eleventh client with four accounts adds $18; one extra account adds $4.50. Source: Swydo pricing |
| DashThis | 10 dashboards using 40 sources | Fits the Professional 10 plan, which includes 40 sources. An eleventh client means the next plan up. Source: DashThis: What is a dashboard? |
| Supermetrics | Accounts per data source | Starter allows 3 accounts per data source, so ten clients’ ad accounts on one platform need a larger plan. Ask for a quote with your account counts. Source: Supermetrics pricing |
| Funnel | Flexpoints | By the vendor’s rate card, 4 connectors, 40 platform accounts and one Looker Studio destination use about 550 flexpoints. Flexpoint prices vary by plan; ask the vendor for those prices. Source: Funnel: Flexpoints |
These calculations use published list prices. Taxes and add-ons differ by plan. Currency, minimum terms and features also differ. AgencyAnalytics and Swydo land close at ten clients but grow differently: one charges per client, the other per connected account.
Run the same trial for each candidate
Use one report your team already delivers, and ask each vendor to help you reproduce it. Keep the date range and time zone the same in every trial. Match currency, attribution windows and conversion definitions too, so totals are comparable.
- Trace a number. Reproduce one metric in the source platform and note every transformation on the way to the report.
- Test a failure. Find out how a missing value or a broken connection appears to the reader. A blank should look different from a zero or an error.
- Check access. Preview the report as a client and confirm they see only their own accounts.
- Make a change. Rename a campaign or add an account, and see which templates need repair.
- Deliver it. Send an internal test, open it on a phone and inspect the export your client would receive.
The software trial guide covers the full process, and the comparison worksheet keeps every trial on the same requirements. If you are replacing a tool, read what to check before switching first.
The products in this guide
Each product has a page with the facts we checked and what to test before you commit. Products are listed in map order.
AgencyAnalytics
AgencyAnalytics offers dashboards and scheduled web reports. Clients can also use a branded portal. Per Client record, where a Client is a tracked website or URL. $20 per Client per month, billed annually.
Read the full guideDashThis
Shared marketing dashboards that update automatically. Plans by number of dashboards, each with a set allowance of data sources. The smallest plan covers 3 dashboards and 15 sources.
Read the product notesSwydo
Swydo offers shareable live dashboards and branded PDF exports. Clients can also use a portal. Per data source, with no per-client fee. Every connected account counts as one source. $69 a month includes 10 sources.
Read the product notesSupermetrics
Sends data to a destination you choose, such as Looker Studio, Google Sheets, Excel or Power BI. It also offers its own Supermetrics Studio. Plans limit data sources and accounts per source. They also limit destinations and users. Starter is $55 a month billed monthly, or $44 a month billed yearly.
Read the product notesFunnel
Sends modeled data to Looker Studio and Google Sheets, as well as BI tools and warehouses. It also offers Funnel Dashboards and client portals. A plan plus flexpoints, charged per connector and platform account. Destinations also use flexpoints. Starter starts from $300 a month, billed annually.
Read the product notes
Who else is in this category
These are the products we have mapped in this category. Evaluated products have a page built from dated vendor documentation. We need to research the others to the same standard before placing them on the map.
| Product | Type | Website | Our coverage |
|---|---|---|---|
| AgencyAnalytics | Client-reporting workspaces | agencyanalytics.com | Evaluated |
| Swydo | Client-reporting workspaces | swydo.com | Evaluated |
| DashThis | Client-reporting workspaces | dashthis.com | Evaluated |
| Whatagraph | Client-reporting workspaces | whatagraph.com | Not yet evaluated. Suggest it |
| Databox | Client-reporting workspaces | databox.com | Not yet evaluated. Suggest it |
| Oviond | Client-reporting workspaces | oviond.com | Not yet evaluated. Suggest it |
| ReportGarden | Client-reporting workspaces | reportgarden.com | Not yet evaluated. Suggest it |
| Reporting Ninja | Client-reporting workspaces | reportingninja.com | Not yet evaluated. Suggest it |
| Supermetrics | Data connectors | supermetrics.com | Evaluated |
| Funnel | Data connectors | funnel.io | Evaluated |
| Coupler.io | Data connectors | coupler.io | Not yet evaluated. Suggest it |
| Porter Metrics | Data connectors | portermetrics.com | Not yet evaluated. Suggest it |
| Windsor.ai | Data connectors | windsor.ai | Not yet evaluated. Suggest it |
| Two Minute Reports | Data connectors | twominutereports.com | Not yet evaluated. Suggest it |
| Dataslayer | Data connectors | dataslayer.ai | Not yet evaluated. Suggest it |
For software companies
Inclusion is free, and so are corrections. If your product belongs in this category, or a fact here is out of date, send us the public source and we will check it before anything changes. Verified facts carry the date we checked them.
A clearly labeled sponsored entry may appear on this page in future. It would sit after the products above, say who paid for it, and link with a sponsored tag. Payment never changes the map, the order, the criteria or what we say about any product.
Send a fact update · Suggest a product · How sponsored entries work
Common questions
What is the difference between agency reporting software and a data connector?
Agency reporting software, such as AgencyAnalytics, Swydo or DashThis, produces the finished dashboard or report your client sees. A data connector, such as Supermetrics or Funnel, moves marketing data into a tool you already use, like Looker Studio or Google Sheets, where you build the report yourself. Based on AgencyAnalytics Report FAQ, Swydo pricing, Supermetrics pricing, checked October 29, 2026.
What is the cheapest white-label reporting tool for an agency?
AgencyAnalytics lists a branded client portal. Swydo lists branded PDF exports and a client portal. We have not compared their white-label features in depth. For ten clients with four connected accounts each, AgencyAnalytics is $200 a month on annual billing. Swydo is $204 a month for that portfolio. Adding accounts raises Swydo’s price; AgencyAnalytics’ core subscription follows Client records. Based on AgencyAnalytics pricing, Swydo pricing, checked October 29, 2026.
Does AgencyAnalytics charge per client?
Yes. AgencyAnalytics charges $20 per Client per month billed annually. A Client is a tracked website or URL, so one customer can need more than one Client record. Based on AgencyAnalytics pricing, checked October 29, 2026.
How does Swydo pricing work?
Swydo charges per data source, where every connected account counts as one source, and says it has no per-client fees. Its entry plan is $69 a month including 10 sources, with sources 11 to 100 at $4.50 each. Based on Swydo pricing, checked October 29, 2026.
Should I use Supermetrics or Funnel for reports in Looker Studio?
Supermetrics and Funnel both send data to Looker Studio and Google Sheets, so your report stays in your tool. Supermetrics Starter costs $55 a month billed monthly or $44 a month billed yearly. It limits data sources and accounts per source, as well as destinations and users. Funnel starts from $300 a month billed annually, plus flexpoints. Funnel charges flexpoints per connector and per platform account. Destinations also use flexpoints; every plan has a minimum of 400 flexpoints. Consider Supermetrics for an existing report; compare Funnel if you need modeled data and can plan for flexpoint usage. Based on Supermetrics pricing, Funnel plans and prices, Funnel: Flexpoints, checked October 29, 2026.
What is the best tool to automate monthly PPC client reports?
For monthly PPC client reports, compare the delivery your clients need. AgencyAnalytics sends scheduled web reports. Swydo offers shareable live dashboards and branded PDF exports. DashThis dashboards update automatically. If you build reports in Looker Studio or Google Sheets, a connector such as Supermetrics or Funnel feeds them. Test your required PPC accounts and fields before choosing. Based on AgencyAnalytics Report FAQ, Swydo pricing, DashThis: What is a dashboard?, Supermetrics pricing, Funnel plans and prices, checked October 29, 2026.
How does Funnel pricing work?
Funnel charges for a plan plus flexpoints, a usage unit. Its rate card charges flexpoints per connector and per platform account. Destinations also use flexpoints, and every plan needs at least 400 flexpoints. Based on Funnel: Flexpoints, checked October 29, 2026.
Sources and scope
We read the linked vendor pricing pages and documentation on October 29, 2026. We have not run these products on client accounts, measured data accuracy or tested support. Prices are published list prices in US dollars and change often; confirm them with the vendor.
Quillwell also builds Adswell, a paid-media product. Adswell does not appear in this guide. Read our editorial standards.
Source references
- AgencyAnalytics pricing
Checked 2026-10-29. Per-Client price on annual billing and the core plan’s included features.
- AgencyAnalytics: Create and Manage Clients
Checked 2026-10-29. What counts as a Client record.
- AgencyAnalytics Report FAQ
Checked 2026-10-29. Web-report delivery and report archive.
- Swydo pricing
Checked 2026-10-29. Per-source pricing and the entry plan; delivery features.
- Swydo billing and data sources FAQ
Checked 2026-10-29. How sources are counted per client and per billing cycle.
- DashThis sales and pricing FAQ
Checked 2026-10-29. Dashboard plans and their included data sources.
- DashThis: What is a dashboard?
Checked 2026-10-29. How dashboards and sources count toward a plan.
- Supermetrics pricing
Checked 2026-10-29. Plan limits and Starter price; supported destinations.
- Supermetrics: connect data sources to Data Studio
Checked 2026-10-29. Connecting sources to a Looker Studio report.
- Funnel plans and prices
Checked 2026-10-29. Plan prices and destinations; dashboards and portals.
- Funnel: Flexpoints
Checked 2026-10-29. Flexpoint rate card and plan minimum.