Zoho CRM

Pick the edition by its limits, then its price

Zoho CRM’s editions comparison lists Standard at $14, Professional at $23, Enterprise at $40 and Ultimate at $52 per user per month billed annually, or $20, $35, $50 and $65 billed monthly. Zoho CRM’s pricing page keeps a Free edition for 3 users.

Zoho CRM’s limits increase by edition. Zoho CRM’s limits allow 5 pipelines on Standard and 10 on Professional, 100 custom reports on Standard with unlimited reports on the higher editions, and 5 roles on Standard against 25 on Professional.

Built-in telephony, charged by use

Zoho’s pricing page lists built-in calling from Standard: make, receive and log sales calls inside Zoho CRM. Zoho CRM’s telephony setup guide says the built-in telephony works without an external provider and charges phone numbers monthly.

Zoho CRM’s telephony guide records incoming and outgoing calls, provides 1,000 minutes of free recording storage per organization and charges call activity by usage. Zoho CRM’s cadences allow 20 per module on Standard, with 10 active by default and more as a paid add-on.

Zia: the assistant and the agents

Zoho CRM’s Ask Zia is the conversational assistant, available from the Professional edition in the US, EU and IN data centers. It works in three intents: Insights to pull data and charts, Help for guidance, and Action to create records, summaries and workflows from the chat window.

Zoho CRM’s Zia Agents are deployed into CRM on paid plans. Zoho’s examples are an SDR agent, a sales coach agent, a quote creation agent and an account manager agent, deployed either through a connection or as a Digital Employee with its own role, profile and email address. Zoho CRM’s pricing page lists AI agents on Professional and extended Zia capabilities on Enterprise.

MCP servers: four, pre-built

Zoho CRM’s MCP servers come in four pre-built pieces: Data Insights for read-only queries, Data Operations for creating, updating and deleting records, Module Customization for fields and layouts, and Workflow and Process Automation for rules. They work with Cursor, Claude Desktop, VS Code and Windsurf, and their calls consume API credits like any API call.

Getting data out

Zoho CRM’s export guide limits a module export to 200,000 records, zipped as CSV, and Zoho CRM’s migration guide supports an API transfer from Pipedrive. Export one module in the trial and check the columns against the destination before relying on it.

How to compare the alternatives

Zoho CRM appears in the lightweight CRM guide, the outbound sales guide and Pipedrive alternatives. For a phone-led team, read the Close guide: calling, SMS and the Chloe agent on every plan, with the Power Dialer on Growth.

• HubSpot alternatives

Other lightweight CRM for small sales teams we checked

• CopperGmail-centered CRM with per-seat billing and calling through integrations.

  Consider it when the team lives in Google Workspace and calls rarely.

• FreshsalesCRM with native calling and plan-dependent sales sequences.

  Consider it when calling and follow-ups share a CRM.

• HubSpotCRM with connected-inbox sequences on eligible subscriptions.

  Consider it when sequence emails should come from a seller inbox.

• PipedrivePipeline-led CRM with plan-dependent field rules.

  Consider it when sellers work from deal stages.

Common questions

Which Zoho CRM edition includes Zia?

Zoho CRM’s Ask Zia is available from the Professional edition, which Zoho’s editions comparison lists at $23 per user per month billed annually; Zoho CRM’s pricing page places AI agents on Professional and extended Zia capabilities on Enterprise.

Does Zoho CRM have built-in calling?

Zoho CRM includes built-in calling. Zoho’s pricing page lists built-in calling from Standard, and Zoho CRM’s telephony guide records calls and charges call activity by usage.

Does Zoho CRM have an MCP server?

Zoho CRM has four MCP servers. Zoho CRM’s MCP documentation describes pre-built servers for insights, data operations, module customization and workflow automation, usable from Cursor, Claude Desktop, VS Code and Windsurf.

Sources and scope

These notes are based on Zoho CRM’s pricing and help pages, checked November 2 to 8, 2026. We have not tested the product hands-on.

Prices are USD list prices; edition limits and Zia availability differ by data center and change over time, so confirm them with Zoho before buying.

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