Website visitor identification software: companies, people and the trial

Decide which identity you need

Choose the action first. An account signal can help prioritize a company, while a person signal needs enough evidence to connect the visit to someone specific.

We compared documentation from RB2B and Snitcher. RB2B’s pricing table describes contact-level identification in the US and company-level identification globally. Its Free plan identifies companies; Starter adds LinkedIn URLs, while Pro adds email addresses and integrations.

Snitcher separates company matching from suggested contacts and known visitors. A suggested contact is selected by persona at a matched company. A known visitor is linked through an email identity the person supplied.

That distinction changes the handoff. A sales representative could research a suggested employee at an identified account, but should not treat the suggestion as proof that employee visited. For a known visitor, keep the origin of the identity alongside the record.

Snitcher’s automatic form tracking captures submitted email and links previous sessions without contact-reveal credits. It is enabled by default and supports standard HTML forms. Custom forms and OAuth, SSO or passwordless flows may need identify() instead.

For example, suppose a matched company has an employee suggested for a sales role. Separately, a visitor submits an email through a form. Record those as different signals, and check each against what your team actually knows before taking action.

Compare the bill and the output

Price the output your team needs, then make sure the plan actually exposes it. A starting price alone cannot tell you how much of your traffic will resolve.

Source: RB2B: pricing and plan comparison, Snitcher: pricing, Snitcher: exporting data

RB2B lists Starter at $79/month and Pro starting at $149. The Pro starting price does not specify a universal capacity. Get a quote for the expected volume and the fields your team needs.

Snitcher’s pricing page displays $49 for the 0–50 monthly company-ID band and includes unlimited teammates. Verify the billing cadence on your quote and whether the relevant contact capability is included.

Put the same forecast on both quotes: expected identified accounts, required person fields and the route into your CRM. A company billed once in a month and a resolution are different units, so avoid treating their prices as directly interchangeable.

Read coverage claims with their denominators

Use coverage claims to frame questions for a trial. Your observed share depends on which visitors enter the denominator and which output qualifies as a match.

RB2B’s how-it-works article claims 40–45% person-level and 30–35% company-level coverage for qualified US traffic. Its visitor profile FAQ separately claims 70–80% US contact-level identification. The sources use different denominator wording and do not reconcile the figures.

Neither claim tells you the share of all visits on your site that will become correct, useful records. Keep each figure attached to its stated population. Ask RB2B to define qualification and the FAQ denominator before using either figure in a forecast.

Separate a returned record from a correct match. Then separate a correct match from a record your team can use. Your account list may be accurate yet contain no person you can identify, or a person may be identifiable without being relevant to the task.

Use your own traffic mix in the trial. Report regions separately and retain the no-match results. A result from a selected form-filling group answers a question about that group; it cannot stand in for every anonymous visitor.

Set up consent and inspect what leaves

The implementation and the export both affect what you can evaluate. Agree on the consent workflow before collecting a trial cohort, and preserve the fields needed to interpret each result.

RB2B’s setup guidance describes automatic consent gating with CookieYes and manual script gating for other consent managers. RB2B limits person identification to eligible US visitors. Have the team responsible for your consent setup decide how to configure the test.

Snitcher’s export guide offers 43 fields in selected-column export, while all-column export uses a fixed 26/27-field layout. Multivalue fields truncate after 100 entries without a marker. Counts can differ from the interface because of refresh and filtering; Snitcher advises the API for larger histories.

Choose the fields before the trial starts. Keep the identity type and the evidence available for verification next to the result. Reconcile the export with the same filtered view, and inspect a record with a long history for missing entries.

RB2B’s visitor profile FAQ places page-view history in the Activity panel. Obtain the export schema and retention terms for your plan before relying on that history in a migration. A visible profile and a portable record are separate requirements.

Run a trial with an honest denominator

Use the same cohort and observation period for each tool. Decide in advance which results count as useful and how you will verify a match.

Snitcher recommends concurrent trials on the same pages and dates, with raw exports and overlap comparisons. Overlap can show agreement between tools; it cannot prove that either match is correct.

A controlled cohort tests known cases; it does not measure every visitor. Keep the raw results and the cohort definition with the decision. The software trial guide helps turn this worksheet into a repeatable buying process.

Common questions

Can visitor identification tell me who visited my website?

The answer depends on the method and the visitor. RB2B limits contact-level identification to the US. Snitcher distinguishes a suggested contact from a known visitor linked through a supplied email.

What is the best visitor identification software for a sales team?

If the team needs US person-level signals, consider RB2B’s paid plans and test the fields available. If account prioritization is enough, compare Snitcher’s company-based pricing against your expected volume.

Is a suggested contact the person who visited?

A suggested contact is selected by persona at a matched company in Snitcher’s explanation. A known visitor is linked through a supplied email identity. Keep those labels distinct in your CRM.

How should I calculate identification rate?

Define the eligible known-visit cohort first. Divide correct company matches by that cohort, and calculate person matches separately. Include no matches and incorrect results in the report.

Can I export all visitor history?

Snitcher’s export documentation warns that multivalue fields truncate after 100 entries without a marker. Test the export against the history you need, and obtain RB2B’s current export and retention terms.

Sources and scope

We read the linked vendor pages on October 29, 2026. We have not run the products or independently measured match accuracy.

Confirm plan capacity, identity fields, consent configuration and retention with each vendor for your implementation.

Source references

1. RB2B: pricing and plan comparison

   Checked 2026-10-29. Plan prices, identification geography and feature gates.

2. Snitcher: pricing

   Checked 2026-10-29. Company-based pricing and included access.

3. Snitcher: company, contact and known visitor distinctions

   Checked 2026-10-29. Company matches, suggested contacts, known visitors and workflow triggers.

4. Snitcher: automatic form tracking

   Checked 2026-10-29. Form tracking and identity capture.

5. Snitcher: exporting data

   Checked 2026-10-29. Export modes and field limits.

6. RB2B: how identification works

   Checked 2026-10-29. Eligibility, coverage claims and consent-manager setup.

7. RB2B: visitor profile FAQs

   Checked 2026-10-29. Contact coverage claim and profile activity.

8. Snitcher: comparing providers

   Checked 2026-10-29. Suggested concurrent comparison method.