RB2B: visitor identity and plan limits

Choose the identity before the plan

Start with the action a sales team will take. A matched company can guide account research; a person-level result needs evidence that the person actually visited.

RB2B’s pricing table describes global company-level identification and US-only contact-level identification. Free identifies companies, Starter adds LinkedIn URLs, and Pro adds email addresses and integrations.

For example, a known US test visitor may produce a person-level record while another visit produces only a company. Record each outcome separately and compare it with the independently known visit.

A sales team should preserve the identity type with the record. A company match can support account prioritization without proving which employee visited.

Read coverage against its population

Coverage depends on who is counted and what qualifies as a match. Use the published figures to frame a trial rather than forecast all your site traffic.

RB2B’s how-it-works article claims 40–45% person-level and 30–35% company-level coverage for qualified US traffic. Its visitor profile FAQ separately claims 70–80% US contact-level identification.

The sources use different denominator wording and do not reconcile the figures. Ask RB2B to define qualification and the FAQ population before using either claim in a forecast.

In your own trial, count correct matches and incorrect identifications; include no matches against the same eligible known-visit cohort. Report company and person outcomes separately.

Price the required fields

Choose a plan for the fields and handoff your team will use. A starting price cannot tell you how much of your traffic will resolve.

RB2B pricing lists Starter at $79/month and Pro starting at $149. The Free plan includes 150 monthly resolutions, while Pro volumes are controlled dynamically.

Starter includes LinkedIn URLs but no email addresses; Pro adds email and integrations. Obtain capacity and terms for your expected workload before comparing a quote with a company-based subscription.

A resolution and a unique company identified in a month are different units. Use the same expected audience and required fields when requesting prices.

Set up consent and preserve context

Agree on the consent configuration before collecting the test cohort. Include the consent outcome in the record used to interpret each result.

RB2B’s setup guidance describes automatic consent gating with CookieYes and manual script gating for other consent managers. RB2B limits person identification to eligible US visitors.

Have the team responsible for your consent setup decide how to configure the trial. Test both consent outcomes under the settings your site will use.

RB2B’s visitor profile FAQ places page-view history in the Activity panel. Obtain the export schema and retention terms before relying on that history for a handoff or migration.

Test a usable result

A returned record is useful only if it is correct and supports an action your team intends to take. Run the same controlled visits through the intended handoff.

Keep the cohort and the raw results with the decision. The software trial guide helps assign an owner and acceptance criteria.

How to compare the alternatives

Consider Snitcher when identifying accounts is enough for your first action and company-based pricing fits your forecast. Its pricing page counts unique identified companies per month.

Snitcher distinguishes suggested contacts from known visitors. A suggested employee is selected by persona at a matched company; a known visitor is linked through a supplied email identity.

Use the RB2B vs Snitcher comparison to run the same identity and export test. The visitor identification buying guide provides a broader worksheet.

Common questions

Can RB2B identify the person who visited?

RB2B’s pricing table describes contact-level identification in the US. Test eligible known visits and distinguish correct matches from unmatched visits.

Does RB2B Free include email addresses?

RB2B pricing describes Free as company-only. Starter includes LinkedIn URLs without email; Pro adds email and integrations.

How much of my traffic will RB2B identify?

RB2B’s published coverage claims use different population wording. Define your eligible cohort and measure correct matches against known visits.

Is RB2B the best visitor identification tool?

Consider RB2B if eligible US person-level signals and its plan fields fit your workflow. Compare Snitcher if account-level prioritization and company-based pricing fit better.

Sources and scope

We read the linked vendor documentation on October 29, 2026.

We have not run the products or independently measured identification accuracy, support or exports.