The short answer
- This guide is based on vendor documentation checked November 5, 2026. We have not tested the product or its integrations.
- Mouseflow lists monthly session allowances and plan-specific data history. A monthly allowance is not a guarantee that every desired journey is captured.
- Mouseflow says it masks keystrokes and offers page and element exclusions. Review visible page text and configuration separately.
Budget for sessions and history
Mouseflow’s plan table lists Free at 500 monthly sessions for one site and one month of history. Essential lists 5,000 for one site and three months; Advanced lists 25,000 for two sites and six months; Premium lists 100,000 for five sites and 12 months. Confirm the current plan and billing terms.
Mouseflow says daily sampling is disabled by default and it tries to capture sessions until the monthly recording allowance runs out. Ask how exclusions, sampling settings, campaign spikes and an exhausted allowance affect your actual account.
Mouseflow describes session replay without video files. Validate complex pages and third-party elements in a controlled trial; do not infer a user’s motivation solely from a replay.
See Mouseflow’s illustrated heatmap guide for vendor-hosted examples of click and scroll maps.
Configure and verify exclusions
Mouseflow says keystrokes are masked and its Visual Privacy Tool can exclude pages and elements. The privacy policy assigns configuration responsibilities to customers. Keystroke masking does not establish that dynamic text, URLs, identifiers or custom widgets are safe to collect.
Set a consent and exclusion strategy for the site and its audience. Test grant, denial and withdrawal with synthetic sensitive values, including checkout, account and form flows. Inspect payloads and replays; restrict viewer access and document deletion and retention. These controls do not automatically establish compliance.
Compare analysis with the source of truth
Mouseflow’s plan table lists form analytics on Premium. Confirm the feature, the definition of a form event and compatibility with your actual form before using field drop-off as an acceptance criterion. Reconcile counts with form submissions and downstream CRM records.
Ask how your chosen plan handles API access, exports, access roles and data after cancellation. A downloaded replay or aggregate report may not be a portable copy of all session data.
How to compare the alternatives
Compare Microsoft Clarity and Contentsquare against the same form and consent states. The Contentsquare vs Microsoft Clarity comparison explains their differences. The forms guide and Mixpanel guide cover adjacent collection and event analysis.
Common questions
Does Mouseflow record every visit indefinitely?
Mouseflow lists monthly session allowances and plan-specific data history. Confirm coverage, exclusions and behavior at the limit.
Are all sensitive page contents masked automatically?
Mouseflow says keystrokes are masked and page and element exclusions are available. Configure and test other sensitive content.
Sources and scope
We read the linked vendor documentation on November 5, 2026. This is documentation-only research; we have not installed the tools, recorded sessions or tested masking, consent or exports.
Inclusion and corrections are free. Any future vendor placement will be clearly labeled and will not determine editorial judgment or order. Confirm current terms and test your own configuration.
Sponsorship never changes this page. How we research.
Sources
- Mouseflow: Plans and pricing
Checked 2026-11-05. Session allowances, retention and feature differences.
- Mouseflow: Visitor privacy
Checked 2026-11-05. Keystroke masking and page and element exclusions.
- Mouseflow: Privacy policy
Checked 2026-11-05. Customer configuration and data handling.
- Mouseflow: Session replay
Checked 2026-11-05. Replay capabilities and reconstruction without video files.
- Mouseflow: Data sampling
Checked 2026-11-05. Default sampling and monthly recording limit.
- Mouseflow: Website heatmaps guide
Checked 2026-11-05. Official illustrated examples of Mouseflow heatmaps.