FullEnrichThe short answer
- Consider FullEnrich when an existing list needs contact enrichment and its documented handoff fits.
- Consider Clay when provider choice, transformations and destinations need to be assembled into a configurable workflow. Both have adjacent capabilities; these starting points are not exhaustive product definitions.
- Neither vendor’s credit is interchangeable. Compare the full workload, returned status and destination behavior on the same authorized fixture.
Use the same inputs and desired fields
Start with authorized contacts and a stable internal record ID. Record which names, company domains or profile identifiers are available, the fields needed and any existing values that must remain untouched. FullEnrich documents contact enrichment and export; Clay documents CSV and CRM sources. Confirm the minimum matching inputs for each selected enrichment before the run.
Include known matches, deliberately incomplete records and records that should not update. Preserve the original data separately. The outcome is evidence about that fixture, not a population-wide coverage or accuracy ranking.
FullEnrich’s trust center also describes a separate people and company search database. The supplied-list comparison here focuses on enrichment, not an assertion that FullEnrich lacks discovery.
Do not equate credits
FullEnrich’s credit rules say no-result lookups are uncharged, while catch-all and probably-valid work emails are charged. The same guide lists one credit for a work email and ten for a mobile result; verify the current plan and quote because custom-plan rates can differ. A returned catch-all email and a usable address are different outcomes.
Clay pricing separates data credits for marketplace data or AI from actions for platform work. An external provider key can avoid Clay data credits for that provider but still consumes actions and may incur a separate provider bill. Clay’s pricing FAQ says no-result enrichments consume neither, but its refund guide says only listed actions refund a no-data result and some actions charge without a match. Check the actual action and provider terms. Its CSV export guide specifically excludes CSV downloads from both meters.
Calculate total cost as subscription plus extra credits or action capacity plus external provider fees, divided by the number of records your team accepts for the intended use. Include misses and uncertain results in the log, and do not invent a match rate.
Inspect the waterfall and failure path
Clay’s work-email example tries providers in order until a valid result or exhaustion; validate the chosen providers, stop condition and charges for the specific enrichment. FullEnrich’s webhook documentation describes an asynchronous completion payload and retries. A retry is a delivery mechanism, not a guarantee that a downstream CRM update happens exactly once.
Record the run ID, source, result status, credits and error for each row. Test a failed destination and a repeated delivery in a safe fixture before automating writes. Reconcile rows that were missed, duplicated or need human review.
Set a field rule before a write
FullEnrich’s HubSpot list guide describes a manual beta workflow with per-field fill-empty or overwrite rules for lists of up to 5,000 contacts, without scheduling or preview. Its separate app beta guide displays a not-yet-available notice while describing a push workflow. These are different paths; confirm what the account can actually access.
For Clay, specify matching keys, create or update behavior, destination permissions and field mappings for the chosen connection; test those settings rather than assuming a global overwrite default. Clay pricing places CRM auto-sync and enrichment on Growth. Back up existing values by CRM record ID and practice recovery on a controlled record.
Keep results and understand retention
FullEnrich says subscription credits normally roll over for three months on monthly plans or twelve on yearly plans, but remaining subscription credits expire at cycle end after cancellation. The same guide says enriched contacts are deleted after three months. Export and reconcile before access ends, and confirm the contract’s current terms.
Clay describes plan-specific table-version retention, not indefinite backup; its workspace privacy guidance says workspace data is removed 30 days after workspace deletion. Keep the output and the workflow recipe, including provider order and mappings. An export may preserve results while leaving the workflow and external credentials behind.
Common questions
Is Clay or FullEnrich cheaper per contact?
It depends on the fields, accepted results, plan, actions and provider fees. Compare the same authorized records and actual invoices rather than equating credits.
Does FullEnrich charge for a catch-all result?
FullEnrich lists catch-all and probably-valid work emails among charged results; no-result lookups are uncharged.
Can either tool guarantee a safe CRM update?
The sources do not establish a universal guarantee. Test matching, field rules, duplicate handling, retries and recovery for the exact integration.
Sources and scope
We read the linked vendor documentation on November 5, 2026. Vendor statements are not independent measurements of accuracy or coverage.
We have not tested these products, connected accounts or changed CRM records. Confirm current plan terms, processing and availability for your account.
Inclusion and corrections are free; editorial conclusions are independent of paid placements.
Sponsorship does not buy an editorial ranking or a positive review. How we research.
Source references
- Clay: pricing
Checked 2026-11-05. Plans, data credits, actions and rollover.
- Clay: actions and data credits
Checked 2026-11-05. Export and credit rules.
- Clay: people enrichment
Checked 2026-11-05. Work-email waterfall and small tests.
- Clay: sources
Checked 2026-11-05. CSV, CRM and webhook sources.
- Clay: table versions
Checked 2026-11-05. Plan-specific version retention.
- Clay: audiences security and privacy
Checked 2026-11-05. Workspace deletion and audience records.
- FullEnrich: pricing
Checked 2026-11-05. Pricing and rollover; dynamic price display.
- FullEnrich: credit rules
Checked 2026-11-05. Result status, rollover and contact retention.
- FullEnrich: HubSpot list enrichment
Checked 2026-11-05. Beta field rules and manual list limits.
- FullEnrich: HubSpot app beta
Checked 2026-11-05. App availability and push workflow.
- FullEnrich: contacts
Checked 2026-11-05. Inputs and export.
- FullEnrich: webhooks
Checked 2026-11-05. Asynchronous delivery and retries.
- Clay: credit refunds
Checked 2026-11-05. Action-specific refunds and no-data exceptions.
- FullEnrich: trust center
Checked 2026-11-05. Separate search and enrichment services and data roles.