Otterly: prompt monitoring, exports and costs

Set the panel before choosing a plan

Start with the questions and countries your team needs to track. A prompt allowance can stretch less far than its headline suggests.

Otterly’s prompt limit guide counts the same prompt in four countries as four prompts. For example, one question across those countries uses four places in the allowance.

Otterly’s pricing page displays Lite at $29 per month with 15 prompts in its monthly section. Its annual section displays a lower monthly equivalent; check tax and checkout before budgeting. Otterly lists Google AI Mode, Gemini and Claude as separately priced add-on packages on that pricing page. Include the engines you need in a written quote.

Otterly’s prompt guidance says monitoring begins when a prompt is added and cannot backfill earlier observations. Changing wording requires deleting and recreating the prompt, without transferring history.

Agree on wording before the first run. Save an export before a change and mark the date in your reporting notes. A changed question measures a different panel, so an apparent trend may reflect the change.

Understand the sample

Treat the dashboard as a sample of selected answers. It cannot show everything a prospective buyer sees.

Otterly’s collection guide describes daily monitoring through public interfaces, except Claude through an API. The same guide notes that sessions and location can affect answers.

Choose a panel that resembles the decisions your buyers make. Keep the wording fixed long enough to interpret changes, and record the engine and country alongside the result.

Ask the team using the report what action a change would trigger. A single observation can be useful for finding a cited page, but it cannot prove a market-wide share.

Read the metrics in context

Separate an answer mentioning a brand from a page being cited. Each answers a different question.

Otterly’s export guide identifies separate fields for brand mentions in answers and on cited pages. Inspect the underlying responses before treating either field as a recommendation.

Otterly’s metric definitions exclude untriggered AI Overviews from coverage and deduplicate repeated brand references within one execution. Check the denominator before comparing a percentage with another tool. The same Otterly definitions derive the buying-likelihood axis from average position. It is a display proxy, rather than an observed purchase probability.

Keep citations separate from visits and purchases in your reporting. A useful report records what was observed and leaves outcomes that were not measured open.

Plan the export and exit

Check whether your team can keep the evidence before relying on a recurring report. An export is useful only if it contains the fields your next workflow needs.

Otterly’s export guide lists raw responses in CSV or JSON on all plans, plus CSV exports for citations and prompts. It lists the Looker Studio connector for Standard, Premium and Enterprise.

Otterly’s API guide lists 2,000 monthly external API requests for Standard and 5,000 for Premium. Requests are separate from monitored prompt counts, and list calls can cover multiple prompts.

Test an export with a reporting owner. Check whether the prompt and answer can be matched to the citation field you need, then keep a copy outside the workspace.

Otterly’s cancellation guide says paid access lasts through the billing period and tracked engines and historical data are deleted after cancellation. It does not specify an exact deletion or recovery window; export first and clarify timing.

How to compare the alternatives

Compare alternatives using the same panel and the same export task. The right choice depends on what your team needs to retain.

Peec AI’s prompt guide says archiving stops collection while preserving history and freeing allowance. Investigate Peec AI if that archive workflow matters when questions change.

Scrunch’s API guide describes a rolling API history window. Investigate Scrunch if API access is central, and confirm plan access and the retrieval window.

Surfer’s AI Search Analytics guide describes standalone monitoring tiers and report exports. Investigate Surfer if its monitoring configuration fits your reporting workflow; confirm raw-answer availability.

Use the AI visibility software buying guide to compare the measurement rules. Ask each vendor to price the same coverage and demonstrate the fields your team needs.

Common questions

How does Otterly count prompts across countries?

Otterly’s prompt limit guide counts one prompt monitored in four countries as four prompts.

Can I export Otterly responses?

Otterly’s export guide lists raw response exports in CSV or JSON on all plans.

Does Otterly backfill a new prompt?

Otterly’s prompt guidance says monitoring starts when a prompt is added and cannot backfill earlier observations.

Does Otterly measure buying probability?

Otterly’s metric definitions derive the buying-likelihood axis from average position. It is a proxy, not observed purchase probability.

Should I choose Otterly?

If raw response exports and its country-based allowance match your panel, Otterly merits a closer look. Confirm engine add-on costs before choosing.

Sources and scope

We read the linked vendor pages on October 29, 2026.

We have not run the product or tested its exports. Confirm current pricing and retention before committing.