01 | Capability

Signal Infrastructure

Bring product, marketing, and CRM signals into one view that people trust, so you stop guessing which accounts matter this week.

The problem

Signals are everywhere, trust is nowhere

Your team has product analytics, marketing automation, intent data, and CRM activity. But none of it talks to each other. Reps don't know which signals to trust. Managers can't see the full picture. Everyone is guessing.

  • Product usage lives in one tool, marketing engagement in another
  • Intent scores feel like black boxes
  • No shared definition of "ready to buy"
  • Reps waste hours triangulating across tabs
The solution

One view your whole team can trust

We build a unified signal layer that brings together your product, marketing, and CRM data into a single, living graph. Your team gets a shared picture of which accounts matter, why, and what to do next.

  • All signals in one place, updated in real time
  • Transparent scoring your team can understand and adjust
  • Clear account prioritization, not just lead scores
  • Context surfaces where your team already works
How it works

From scattered data to shared clarity

Step 01

Map your signal sources

We audit your existing data: product analytics, marketing tools, CRM, intent providers. We identify what's useful, what's noise, and what's missing.

Step 02

Build the unified graph

We connect your sources into a single account-level view with transparent scoring logic your team can understand and trust.

Step 03

Surface where it matters

Insights flow into Slack, your CRM, or a daily digest. Reps see what they need without switching tools or hunting for context.

Typical outcomes

What teams see after implementation

60%
Reduction in time spent researching accounts
3.2x
Improvement in signal-to-meeting conversion
1 view
Shared source of truth across sales, marketing, and CS
What you get

Deliverables and ongoing support

Signal audit

Complete inventory of your data sources

We document every signal source, assess data quality, and identify gaps before building anything.

Unified data layer

Account-level signal graph

A real-time data model that combines product, marketing, and CRM signals into a single view.

Scoring model

Transparent, adjustable prioritization

No black-box AI. Your team understands why accounts are ranked and can tune the logic as you learn.

Integrations

Insights where your team works

We push context into Slack, Salesforce, HubSpot, or your existing tools. No new dashboards to check.

Documentation

Runbooks and training

Your team knows how to use, maintain, and evolve the system after we hand it off.

Powered by Labs: When it makes sense, we connect these systems to Labs agents so that monitoring and optimization can run automatically within your guardrails.

Related capabilities

Often paired with Signal Infrastructure

Ready to unify your signals?

Let's talk about what a trusted, shared view of your accounts could look like.