Agent status model

Each agent moves through explicit stages before scaling.

Live

Production-ready

Validated outcomes, defined controls, and cleared for qualified customers. Documented fit criteria and onboarding process.

Pilot

Running with design partners

Live under scoped constraints to verify repeatability and economics. Success criteria are explicit before expanding.

In development

Architecture in progress

Workflow design underway. Not yet available for external pilots. Pattern has been validated in delivery; productization in progress.

Current agent

Paid Media Agent

Pilot

Managed execution with weekly executive receipts

The agent supports a senior operator model for Google and LinkedIn accounts. It detects shifts, proposes and applies approved changes, and logs rationale, risk, and rollback paths for every action.

  • Campaign creation, restructure, and relaunch support
  • Budget, bid, audience, query, and creative optimization
  • Weekly decision records in plain leadership language
  • Stop-loss thresholds and automated intervention triggers
Guardrails by default
  • Approval gates for sensitive or high-spend actions
  • Stop-loss thresholds for spend and CPA drift
  • Action-level audit trails and rollback plans
  • Least-privilege access and clear ownership
Pilot criteria

B2B teams with active Google or LinkedIn spend and a revenue goal tied to paid pipeline. Operator engagement included.

How products are born

From repeated pain in delivery to repeatable product execution.

01

Observe

Identify patterns that recur across teams and materially affect pipeline outcomes.

02

Pilot

Deploy in live environments with strict success criteria and risk controls.

03

Harden

Standardize controls, reporting, and onboarding around what consistently works.

04

Scale

Release as a productized workflow with transparent expectations and fit criteria.

Pipeline

More agents in development.

Patterns from active client engagements are being evaluated for productization. Criteria: does it recur, does it create measurable lift, can it be governed safely?

Agents in development
In dev

Pipeline Intervention Agent

In dev

Signal Monitoring Agent

Want early access? Pilot partners shape what gets built next.

Need faster execution without giving up control?

→ Request a pilot

See the capability systems that agents are built on top of.

→ View capabilities