05 | Capability

Content Intelligence

Know which content moves deals and get it to reps at the right moment, so every conversation is backed by the right assets.

The problem

Content exists, but nobody can find it

Marketing creates great content, but reps can't find it when they need it. Assets sit unused while reps create their own decks or send nothing at all.

  • Content scattered across drives and tools
  • No visibility into what actually works
  • Reps create their own off-brand materials
  • Marketing can't prove content ROI
The solution

Right content, right moment, right deal

We build systems that surface the right content based on deal stage, persona, and engagement history. Reps get recommendations, marketing gets attribution.

  • Centralized, searchable content library
  • AI-powered recommendations by context
  • Engagement tracking tied to deals
  • Clear ROI on content investments
How it works

From content chaos to deal acceleration

Step 01

Audit and organize

We inventory your content, tag it by use case and persona, and build a searchable library reps will actually use.

Step 02

Build recommendation engine

We create rules and models that suggest content based on deal context, buyer persona, and what's worked before.

Step 03

Track and optimize

We connect content engagement to deal outcomes so you know what's moving the needle and what to create next.

Typical outcomes

What teams see after implementation

3x
Increase in content utilization by sales
28%
Higher win rate on deals with content engagement
Clear
Attribution from content to closed revenue
Related capabilities

Often paired with Content Intelligence

Ready to make content work harder?

Let's talk about connecting your content to revenue.