# Profound Review Profound answer monitoring, crawler analytics, export access and pricing uncertainty. Canonical page: https://quillwell.com/guides/software/profound/ Updated 2026-11-05 Publisher: Quillwell Guides (https://quillwell.com/guides/about/). Editorial standards: https://quillwell.com/guides/editorial/ ## The short answer - [Profound Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights) describes tracking mentions, citations and competitors in AI answers. [Agent Analytics](https://www.tryprofound.com/features/agent-analytics) describes site crawler and traffic analysis; these are different observations. - [Profound pricing](https://www.tryprofound.com/pricing) shows a free brand trial and custom Enterprise. Its agency view lists Agency Growth at $99 per month plus add-ons, including a full client workspace for $399 per month. Confirm the contract and billing terms. - Confirm the engines, regions, export fields and agent workflow included in your order. ## Read the answer sample [Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights) describes daily runs of tracked prompts, brand mentions, citations and competitive benchmarking. Profound says it captures responses through the browser. Ask which collection method applies to each engine and how failed runs and regions are treated. A visibility score describes the selected observations and its calculation, not all answers that customers may see. Save the prompt wording, date, engine and underlying response so your team can explain a change. The [pricing page](https://www.tryprofound.com/pricing) lists 50 prompts run daily for seven days across ChatGPT, Gemini and Google AI Overviews in the trial, with one language and region. Enterprise coverage is custom. [Profound’s metric guide](https://docs.tryprofound.com/answer-engine-insights/interpret) calls an answer “Cited, Not Visible” when owned content is cited but the brand is not mentioned. “Visible, Not Cited” is the reverse: the brand is mentioned but other sources are cited. Inspect the answer and citation before acting. The tracked prompt panel is distinct from [Prompt Volumes](https://www.tryprofound.com/features/prompt-volumes), Profound’s separate prompt research product. Ask how that wider dataset is sourced and whether it represents your market; do not treat its estimates as measured demand for your own panel. ## Separate answers from site activity [Agent Analytics](https://www.tryprofound.com/features/agent-analytics) describes monitoring AI crawler activity using server logs and reporting AI-sourced traffic. A crawler request is not itself a citation; a cited page is not necessarily a human visit or purchase. Ask which logs and domains are required, how bots are verified, which referral and conversion events are visible, and how attribution gaps are reported. Compare the result with your own logs and analytics before using it as a performance baseline. Profound also describes reusable marketing agents on its [pricing page](https://www.tryprofound.com/pricing). Those workflows are distinct from Scrunch’s described agent-facing page delivery; confirm the actions, permissions and approvals available in the plan. [Dynamic Bot Rendering](https://docs.tryprofound.com/dynamic-bot-rendering/overview) describes serving opted-in, pre-rendered public pages to AI assistants through a CDN rule. This delivery feature is separate from Agent Analytics and answer monitoring. Confirm availability, routing, approvals and rollback. [Profound’s Agents FAQ](https://docs.tryprofound.com/agents/faq) describes Agents as beta and distinguishes them from Workflows. It says Agents do not consume credits during beta; confirm subsequent billing, available tools and publication permissions in your order. ## Check the plan and exit The brand view of [Profound pricing](https://www.tryprofound.com/pricing) displays a free trial and custom Enterprise. The trial lists no history, exports or API; Enterprise lists history, CSV/JSON exports and API. Confirm the fields and retention in the contract. The agency view of [Profound pricing](https://www.tryprofound.com/pricing) displays Agency Growth at $99 per month plus add-ons, including a full client workspace for $399 per month. Confirm which workspaces and billing terms your quote covers; do not treat the agency base as the full client cost. Price the same prompts, engines, regions, users and workflow credits across vendors. Ask about annual commitment, overages, data recovery after cancellation and the cost of a larger panel. ## When another tool may fit Consider [Peec AI](https://quillwell.com/guides/software/peec-ai/) for a defined prompt panel and documented archive workflow, or [Scrunch](https://quillwell.com/guides/software/scrunch/) to investigate its agent-facing delivery. Profound also documents Dynamic Bot Rendering; compare routing and entitlement for both. The [Profound alternatives guide](https://quillwell.com/guides/compare/profound-alternatives/) compares the jobs and the questions to take to a trial. Staying with Profound can make sense when its quoted answer, crawler and workflow features fit the team. ### Other AI visibility software we checked **** [OtterlyOtterly monitors selected prompts and exports AI answers and citation fields.](https://quillwell.com/guides/software/otterly/) Investigate when raw answers matter. [The AI visibility software guide](https://quillwell.com/guides/ai-visibility-software/) ## Common questions ### What does Profound monitor? [Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights) describes brand mentions and citations in tracked AI answers. [Agent Analytics](https://www.tryprofound.com/features/agent-analytics) separately describes crawler and traffic observations. ### How much does Profound cost? The [pricing page](https://www.tryprofound.com/pricing) shows a brand trial and custom Enterprise. Its agency view lists Agency Growth at $99 per month plus add-ons, with a full client workspace for $399 per month. Confirm the quote. ### Can the trial export data? The [pricing table](https://www.tryprofound.com/pricing) lists no exports or API for the trial. Confirm current access and fields with Profound. ### Does a crawler visit prove a citation? No. A request to a site and a citation in a sampled answer are separate observations. ## Sources and scope We read the linked vendor documentation on November 5, 2026. This is documentation research, not hands-on testing; we have not run these products or verified their data, delivery or support. Quillwell publishes these guides and also builds Adswell. Editorial inclusion and product order are independent of payment. Confirm current plan terms and test the workflow before buying. Sponsorship never changes this page. [How we research](https://quillwell.com/guides/editorial/). ## Sources 8 vendor pages, checked November 5, 2026 [Profound: pricing](https://www.tryprofound.com/pricing) Checked 2026-11-05. Brand trial and Enterprise scope; agency Growth base and full-client-workspace add-on shown in the agency view; trial history, exports and API. [Profound: October 2025 plan announcement](https://www.tryprofound.com/blog/making-answer-engine-optimization-accessible-to-every-business) Checked 2026-11-05. Historical $99 starting price; not proof of current availability. [Profound: Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights) Checked 2026-11-05. Answer monitoring, citations and collection claims. [Profound: Agent Analytics](https://www.tryprofound.com/features/agent-analytics) Checked 2026-11-05. Crawler and AI traffic analytics description. [Profound: Dynamic Bot Rendering](https://docs.tryprofound.com/dynamic-bot-rendering/overview) Checked 2026-11-05. Opted-in pre-rendered pages delivered to AI assistants at the CDN. [Profound: interpreting Answer Engine Insights](https://docs.tryprofound.com/answer-engine-insights/interpret) Checked 2026-11-05. Cited, Not Visible and Visible, Not Cited definitions. [Profound: Prompt Volumes](https://www.tryprofound.com/features/prompt-volumes) Checked 2026-11-05. Prompt research and demographic filters. [Profound: Agents FAQ](https://docs.tryprofound.com/agents/faq) Checked 2026-11-05. Beta status, credits and agent versus Workflow distinctions. ### Images in the header [Answer Engine Insights visibility dashboard example](https://www.tryprofound.com/features/answer-engine-insights) Profound's own image from tryprofound.com, fetched November 5, 2026. Figures in it are the vendor's examples, not our results. [Suggest a correction or send a vendor fact update](https://quillwell.com/guides/request/?type=correction&page=/software/profound/)