# Brevo Forecast both sends and stored contacts, then separate marketing from transactional messages. Canonical page: https://quillwell.com/guides/software/brevo/ Updated 2026-11-05 Publisher: Quillwell Guides (https://quillwell.com/guides/about/). Editorial standards: https://quillwell.com/guides/editorial/ ## The short answer - [Brevo Free](https://help.brevo.com/hc/en-us/articles/208589409-About-Brevo-s-pricing-plans) lists 300 daily email sends, storage for 100,000 contacts and automation for up to 2,000 contacts. Unused daily sends do not roll over. - Paid Starter and Standard tiers pair monthly sends with contact storage limits; a low starting price is not a quote for every audience size. - Marketing and transactional exclusions can differ. Preserve the relevant [blocklists](https://help.brevo.com/hc/en-us/articles/4863866741266-Brevo-Glossary) when changing tools. ## Forecast three different quantities [Brevo’s plan guide](https://help.brevo.com/hc/en-us/articles/208589409-About-Brevo-s-pricing-plans) lists Free at 300 daily sends and up to 100,000 stored contacts. Starter and Standard pair send volumes with storage: for example, the 5,000 monthly-send tier lists up to 500 contacts, and the 10,000 tier up to 1,500. Higher tiers have different limits. Confirm the current price and tier for your country and billing period. The US monthly view checked November 5 showed Starter from $9 per month for the first tier, before taxes; pricing varies by tier, add-ons and billing. Confirm your checkout total. Estimate peak stored contacts, campaign and transactional volume, and the unique contacts entering automations. A large list does not automatically fit every paid tier. Check daily limits, overages, unused allowance and the cost of additional channels before choosing. [Prepaid credits](https://help.brevo.com/hc/en-us/articles/4409354969746-Customize-your-plan-with-add-ons) are another option: one credit is one email sent to one contact, and the documented 2,000-contact automation limit still applies. Compare their current price and terms against a subscription. ## Map the journey and its population [Brevo](https://help.brevo.com/hc/en-us/articles/208589409-About-Brevo-s-pricing-plans) lists multi-channel marketing automation for up to 2,000 contacts on Free. Its [add-on guide](https://help.brevo.com/hc/en-us/articles/4409354969746-Customize-your-plan-with-add-ons) applies the same cap to prepaid credits. Check the current plan page and account terms for the exact automation limit and how unique contacts are counted. Draw a welcome or purchase journey with its trigger, delay and exit. Before activation, compare the people who should enter with the planned audience and verify how re-entry works. Ensure someone owns each workflow and its messages. ## Keep marketing permission distinct Brevo distinguishes [transactional messages](https://help.brevo.com/hc/en-us/articles/360021196220-What-are-the-differences-between-marketing-transactional-and-automation-emails), such as order confirmations and password resets, from marketing campaigns; its transactional platform supports API or SMTP sending. [Prepaid credits](https://help.brevo.com/hc/en-us/articles/4409354969746-Customize-your-plan-with-add-ons) can cover both marketing and transactional emails. On paid plans Brevo says plan emails are used first and prepaid credits are a backup; on Free, buying prepaid credits replaces the daily free allowance. Forecast critical messages as well as campaigns and confirm the account’s sending setup. Brevo’s [glossary](https://help.brevo.com/hc/en-us/articles/4863866741266-Brevo-Glossary) defines blocklists by channel and separately describes transactional sender blocks. A marketing block does not by itself describe every transactional exclusion. Export and map each relevant status and sender restriction when migrating. Brevo’s [classic-editor external-form double opt-in example](https://help.brevo.com/hc/en-us/articles/211244629-Classic-editor-Set-up-a-double-opt-in-subscription-automation-for-a-form-created-outside-of-Brevo), which it labels deprecated, uses a transactional confirmation and marketing blocklisting for people who do not confirm. Record the source and status of consent; do not infer marketing permission from a transactional relationship. Verify the exact configuration with authorized sample records. ## Compare the alternatives Consider [Mailchimp](https://quillwell.com/guides/software/mailchimp/) when its audience-based plans and flow limits fit; consider [ActiveCampaign](https://quillwell.com/guides/software/activecampaign/) when the workflow and list associations are the central decision. Quote the same contact count and message volumes, including transactional messages. - [Mailchimp vs Brevo](https://quillwell.com/guides/compare/mailchimp-vs-brevo/) [Browse all software](https://quillwell.com/guides/software/) ## Common questions ### Does Brevo charge only for sends? Its [current plan tiers](https://help.brevo.com/hc/en-us/articles/208589409-About-Brevo-s-pricing-plans) pair monthly send allowances with contact storage limits. Check both dimensions for the chosen tier. ### How many emails are on Free? [Brevo](https://help.brevo.com/hc/en-us/articles/208580669-FAQs-What-are-the-limits-of-the-Free-plan) lists 300 per day; unused daily sends do not carry over. ### Does a marketing block mean all transactional email is blocked? Not necessarily. Brevo describes [channel-specific blocklists and sender-specific transactional blocks](https://help.brevo.com/hc/en-us/articles/4863866741266-Brevo-Glossary). Check each status and the actual sending configuration. ## Sources and scope We read the linked vendor pricing and documentation on November 5, 2026. Prices, plan limits and eligibility can change; confirm the terms for your account and region. We have not tested these products, sent messages or connected accounts. The suggested checks are evaluation steps, not results. Inclusion and corrections are free; sponsorship does not determine our conclusions. Editorial order is independent of paid placements. Quillwell LLC also builds Adswell, a paid-media product. Sponsorship never changes this page. [How we research](https://quillwell.com/guides/editorial/). ## Sources 6 vendor pages, checked November 5, 2026 [Brevo: About pricing plans](https://help.brevo.com/hc/en-us/articles/208589409-About-Brevo-s-pricing-plans) Checked 2026-11-05. Free and paid send, contact and automation limits. [Brevo: Free plan limits](https://help.brevo.com/hc/en-us/articles/208580669-FAQs-What-are-the-limits-of-the-Free-plan) Checked 2026-11-05. Daily sending and automation limits. [Brevo: Customize your plan with add-ons](https://help.brevo.com/hc/en-us/articles/4409354969746-Customize-your-plan-with-add-ons) Checked 2026-11-05. Prepaid email credits and automation cap. [Brevo: Glossary](https://help.brevo.com/hc/en-us/articles/4863866741266-Brevo-Glossary) Checked 2026-11-05. Channel-specific blocklists and transactional sender blocks. [Brevo: Double opt-in automation for an external form](https://help.brevo.com/hc/en-us/articles/211244629-Classic-editor-Set-up-a-double-opt-in-subscription-automation-for-a-form-created-outside-of-Brevo) Checked 2026-11-05. Example of marketing blocklisting and transactional confirmation. [Brevo: Differences between marketing, transactional and automation emails](https://help.brevo.com/hc/en-us/articles/360021196220-What-are-the-differences-between-marketing-transactional-and-automation-emails) Checked 2026-11-05. Transactional email purpose and API or SMTP delivery. [Suggest a correction or send a vendor fact update](https://quillwell.com/guides/request/?type=correction&page=/software/brevo/)