{
  "id": "reporting-discussions-pilot-v1",
  "collected_on": "2026-10-29",
  "status": "editorial_pilot_not_human_reviewed",
  "unit": "selected discussion, counted at most once per theme",
  "collection": "Web search and extracted public page text; partial discussion coverage, not a complete Reddit scrape.",
  "queries": [
    "site:reddit.com/r/PPC Supermetrics reporting expensive",
    "site:reddit.com/r/PPC reporting tools funnel supermetrics"
  ],
  "selection": "Five accessible discussions with substantive reporting-workflow comments. Convenience sample centered on Supermetrics; price-oriented query creates selection bias. No claim of exhaustive or representative sampling.",
  "coding": "AI-assisted qualitative coding of retrieved text, not independently human-reviewed. Theme presence includes positive, negative and mixed discussion. Do not interpret absence as no concern. Exclude obvious promotional recommendations from evidence used below; affiliations are not systematically verified.",
  "themes": {
    "cost": "Cost & pricing",
    "blending": "Combining data",
    "switching": "Switching effort",
    "support": "Support experience"
  },
  "sources": [
    {
      "id": "R01",
      "type": "reddit",
      "title": "Supermetrics vs DataChannel vs PowerMyAnalytics",
      "url": "https://www.reddit.com/r/PPC/comments/1rfhevq/exploring_supermetrics_vs_datachannel_vs/",
      "published_on": "2026-02-26",
      "community": "r/PPC",
      "summary": "Commenters contrast lower prices with feature tradeoffs and distinguish connector use cases from warehouse pipelines.",
      "themes": {
        "cost": "One commenter says cheaper tools sacrifice features; another contrasts pricing with reporting needs."
      },
      "evidence_excerpt": "All the other are cheaper, but you lose some features in that pricing decrease.",
      "evidence_context": "Non-affiliate-linked comparison comment in retrieved text. Identity and customer status unverified. Other comments contain a partner link and were not used for this excerpt.",
      "stance": {
        "cost": "mixed"
      }
    },
    {
      "id": "R02",
      "type": "reddit",
      "title": "Switching from Supermetrics to Funnel.io",
      "url": "https://www.reddit.com/r/PPC/comments/1jqle1t/experience_switching_from_supermetrics_to_funnelio/",
      "published_on": "2025-04-03",
      "community": "r/PPC",
      "summary": "The author weighs familiar spreadsheet workflows against blended dashboards and perceived support. Replies disagree about reliability and fit.",
      "themes": {
        "cost": "The author mentions price increases; a reply describes Funnel as too expensive for its agency.",
        "blending": "The author compares prebuilt blended metrics with manipulation in Sheets.",
        "switching": "The author asks about migration and discusses extending a trial.",
        "support": "The author perceives Funnel support as more hands-on; this is an account of an evaluation, not a tested service metric."
      },
      "evidence_excerpt": "I don't like that Funnel.io data isn't easy to manipulate in google sheets",
      "evidence_context": "Original post, not a verified product limitation. The post also says existing Supermetrics reporting works for its needs.",
      "stance": {
        "cost": "concern",
        "blending": "mixed",
        "switching": "mixed",
        "support": "positive"
      }
    },
    {
      "id": "R03",
      "type": "reddit",
      "title": "Alternatives to Supermetrics",
      "url": "https://www.reddit.com/r/PPC/comments/1r70sek/alternatives_to_supermetrics/",
      "published_on": "2026-02-17",
      "community": "r/PPC",
      "summary": "A Swydo user describes easy setup and useful reports alongside rising cost, connector problems, and export concerns. Other participants ask about destinations and data transformation.",
      "themes": {
        "cost": "A user lists price increases among drawbacks.",
        "blending": "Participants explicitly ask whether data needs formatting before sending to a destination; the author describes raw data and occasional Sheets/Python modifications.",
        "support": "A Swydo user calls support good but not always fast."
      },
      "evidence_excerpt": "Support is pretty good but not always super fast",
      "evidence_context": "Swydo experience in a multi-vendor discussion. Do not attribute this opinion to Supermetrics.",
      "stance": {
        "cost": "concern",
        "blending": "neutral",
        "support": "mixed"
      }
    },
    {
      "id": "R04",
      "type": "reddit",
      "title": "Reporting & Data Management Suggestions",
      "url": "https://www.reddit.com/r/BusinessIntelligence/comments/1egltll/reporting_data_management_suggestions/",
      "published_on": "2024-07-31",
      "community": "r/BusinessIntelligence",
      "summary": "The author reports fragile combined-data workflows and questions whether a warehouse would be more than the team needs.",
      "themes": {
        "cost": "The original post describes a warehouse as potentially expensive relative to expected use.",
        "blending": "The original post describes errors when combining requested fields."
      },
      "evidence_excerpt": "has limitations to combined data",
      "evidence_context": "Original post describes a stack containing multiple products. This is a user's account, not a reproduced defect.",
      "stance": {
        "cost": "concern",
        "blending": "concern"
      }
    },
    {
      "id": "R05",
      "type": "reddit",
      "title": "Reporting Stack",
      "url": "https://www.reddit.com/r/PPC/comments/1ncccab/reporting_stack/",
      "published_on": "2025-09-09",
      "community": "r/PPC",
      "summary": "One agency describes a working Sheets-to-Slides process and says reconnecting reports would offset migration savings. Discussion also covers blending limitations.",
      "themes": {
        "cost": "The agency contrasts its legacy price with current alternatives.",
        "blending": "The agency says a second reporting product cannot blend enough data for its needs.",
        "switching": "The agency explicitly weighs savings against reconnecting every report."
      },
      "evidence_excerpt": "we'd need to reconnect every report",
      "evidence_context": "Agency user's comment. The same conversation contains affiliate links and vendor replies; those are not used for this excerpt.",
      "stance": {
        "cost": "mixed",
        "blending": "concern",
        "switching": "concern"
      }
    }
  ],
  "media": [
    {
      "id": "V01",
      "type": "vendor_screenshot",
      "url": "https://supermetrics.com/products/supermetrics-studio",
      "asset": "vendor-supermetrics.png",
      "captured_on": "2026-10-29",
      "caption": "Public Supermetrics Studio product page. Vendor presentation, not a hands-on test or validation of its claims."
    },
    {
      "id": "V02",
      "type": "vendor_youtube",
      "url": "https://www.youtube.com/watch?v=dP4ZXcNjEbI",
      "discovery_url": "https://docs.supermetrics.com/docs/video-tutorials-supermetrics-for-data-studio",
      "title": "Supermetrics connection authentication",
      "video_id": "dP4ZXcNjEbI",
      "checked_on": "2026-10-29",
      "transcript_status": "not_collected",
      "note": "YouTube embed identified on official tutorial page. No runtime, transcript, timestamped claims, or current UI accuracy asserted."
    }
  ]
}