# RB2B vs Snitcher: company signals and visitor identity

Compare RB2B and Snitcher on company and person identification, pricing units and exports.

Canonical page: https://quillwell.com/guides/compare/rb2b-vs-snitcher/
Updated 2026-10-31
Publisher: Quillwell Guides (https://quillwell.com/guides/about/). Editorial standards: https://quillwell.com/guides/editorial/

## The short answer

- Choose company-level or person-level identification before comparing prices.
- [RB2B’s pricing table](https://www.rb2b.com/pricing) limits contact-level identification to the US and describes global company-level identification.
- [Snitcher distinguishes suggested contacts](https://www.snitcher.com/blog/what-is-website-visitor-identification) from known visitors linked through a supplied email.
- Test both products on the same consented known visits, including visits with no match.

## Choose company or person identification first

Start with the decision your team must make. A company signal can prioritize an account; a person signal needs a reliable link between a visit and an individual.

[RB2B’s pricing table](https://www.rb2b.com/pricing) describes US contact-level identification and global company-level identification. Free identifies companies, Starter adds LinkedIn URLs, and Pro adds email and integrations.

[Snitcher’s explanation](https://www.snitcher.com/blog/what-is-website-visitor-identification) separates company matches from persona-selected suggested contacts and describes known visitors linked through supplied email identity. A suggested employee is a lead for research, not proof that the employee visited.

[Snitcher’s form tracking guide](https://help.snitcher.com/en/articles/17096850-identify-form-fills-automatic-form-tracking) says submitted email can link previous sessions without contact-reveal credits. It is enabled by default for standard HTML forms; custom forms and OAuth, SSO or passwordless flows may need identify() instead.

For example, a matched account may have a suggested sales employee while another visitor submits an email. Label the suggestion and the known visitor separately before either record reaches a sales workflow.

## Compare coverage with a known cohort

Keep the population visible whenever you compare a coverage claim. A returned record and a correct match answer different questions. A correct record still needs to support an action.

RB2B’s [how-it-works article](https://support.rb2b.com/en/articles/8891294-what-is-rb2b-and-how-does-it-work) claims 40–45% person-level and 30–35% company-level coverage for qualified US traffic. Its [visitor profile FAQ](https://support.rb2b.com/en/articles/11662812-visitor-profile-faqs) separately claims 70–80% US contact-level identification.

The sources use different denominator wording and do not reconcile those claims. Ask RB2B to define qualification and the FAQ population before using either figure in a forecast.

Compare both products on the same known visits, recording the region for each identity type. Keep no matches and false identifications in the results; a match agreed by both products is not proof of correctness.

## Compare units and fields

Price the output and the handoff your team needs. The billing units differ, so use your own forecast rather than treating the starting prices as equivalent.

[RB2B pricing](https://www.rb2b.com/pricing) lists Starter at $79/month and Pro starting at $149. Free includes 150 monthly resolutions; Pro volumes are controlled dynamically.

[Snitcher pricing](https://www.snitcher.com/pricing) counts unique identified companies per month and displays $49 for the 0–50 monthly company-ID band. It includes unlimited teammates and CRM/API access; verify the billing cadence and relevant contact capability in your quote.

Identity and plan differences

| Decision | RB2B | Snitcher |
| --- | --- | --- |
| Identity | US contact-level and global company-level | Company matches and known visitors; suggested contacts |
| Billing | Monthly resolutions and plan tiers | Unique identified companies per month |
| Handoff | Starter has LinkedIn URLs; Pro adds email and integrations | CRM/API access included; known visitors linked through supplied email |

Source: [RB2B: pricing and plan comparison](https://www.rb2b.com/pricing), [Snitcher: pricing](https://www.snitcher.com/pricing), [Snitcher: company, contact and known visitor distinctions](https://www.snitcher.com/blog/what-is-website-visitor-identification)

A company identified once during a month and a resolution are different units. Record the expected workload and required person fields on each quote.

## Set up consent and inspect the handoff

Agree on the consent workflow before collecting a cohort, then follow each result into the system where someone will act on it.

[RB2B’s setup guidance](https://support.rb2b.com/en/articles/8891294-what-is-rb2b-and-how-does-it-work) describes automatic consent gating with CookieYes and manual script gating for other consent managers. Have the team responsible for your setup decide how to configure the test.

[Snitcher’s explainer](https://www.snitcher.com/blog/what-is-website-visitor-identification) describes segment-triggered workflows for CRM, Slack or webhooks. Test the identity label and destination owner on a controlled record before relying on a trigger.

[RB2B’s profile FAQ](https://support.rb2b.com/en/articles/11662812-visitor-profile-faqs) places page-view history in the Activity panel. Obtain the export schema and retention terms for your plan before treating that visible history as portable.

## Inspect what leaves each product

A visible record and an independently usable export are separate requirements. Compare the fields with the destination and keep an original copy of each result.

[Snitcher’s export guide](https://help.snitcher.com/en/articles/1470870-how-do-i-export-snitcher-data) offers 43 fields in selected-column export, while all-column export uses a fixed 26/27-field layout. Multivalue fields truncate after 100 entries without a marker.

Snitcher says export counts can differ from the interface because of refresh and filtering, and advises the API for larger histories. Reconcile the same filtered view and inspect a record with a long history.

We found no RB2B documentation of an export schema or retention terms. Obtain those details and compare a sample export with the fields needed at the destination.

## Run the same visitor and export worksheet

Run both products on the same pages and dates. [Snitcher recommends concurrent trials](https://help.snitcher.com/en/articles/8215759-how-to-compare-visitor-identification-providers) with raw exports and overlap comparisons; overlap alone does not prove accuracy.