# HeyReach vs Expandi: sender costs and campaign handoffs

Compare HeyReach and Expandi on LinkedIn policy, sender costs, campaign changes and exports.

Canonical page: https://quillwell.com/guides/compare/heyreach-vs-expandi/
Updated 2026-10-31
Publisher: Quillwell Guides (https://quillwell.com/guides/about/). Editorial standards: https://quillwell.com/guides/editorial/

## The short answer

- [LinkedIn’s policy](https://www.linkedin.com/help/linkedin/answer/a1340567/automated-activity-on-linkedin?lang=en) does not permit automation software and describes account restrictions, so the account owner decides first.
- [HeyReach pricing](https://www.heyreach.io/pricing) displays Growth at $79 per month per sender and separates client data in workspaces.
- [Expandi pricing](https://expandi.io/pricing/) displays Business at $99 per month and custom Agency pricing for 10+ seats.
- Compare the same live change and custom-field handoff before committing.

## Start with the platform policy

The account owner should decide whether the policy is acceptable before comparing features. A restriction may affect conversations and work tied to that account.

[LinkedIn’s automated activity policy](https://www.linkedin.com/help/linkedin/answer/a1340567/automated-activity-on-linkedin?lang=en) says it does not permit third-party software or extensions that scrape or automate activity on its website. LinkedIn describes account restrictions for automation.

A vendor’s safety marketing does not override that policy. The available sources do not provide a reliable restriction rate for either product.

Document the owner’s decision and the consequences for the outreach process. If the policy rules out automation, choose a process the owner is willing to perform.

## Compare the sender commitment

Count senders by client and obtain the actual order. A sender, seat and workspace answer different questions.

[HeyReach pricing](https://www.heyreach.io/pricing) displays Growth at $79 per month per sender, Agency at $999 and Unlimited at $2,999. Its Unlimited description has a 300-sender fair-use ceiling, and workspaces separate client data.

[Expandi](https://expandi.io/pricing/) lists Business for $99 monthly and offers custom Agency pricing for 10+ seats. Image and GIF personalization and video integration cost extra.

Documented commitments and handoffs

| Product | Price or capacity | Campaign and exit |
| --- | --- | --- |
| HeyReach | Growth: $79 per month per sender; Unlimited: 300-sender fair-use ceiling | Launched list cannot be replaced; CSV excludes custom variables |
| Expandi | Business: $99 per month; Agency: custom for 10+ seats | Sequences rebuilt on migration; historical tool analytics do not transfer |

Source: [HeyReach: Pricing](https://www.heyreach.io/pricing), [HeyReach: Launch your first campaign](https://help.heyreach.io/en/articles/9877952-how-to-launch-your-first-campaign-in-heyreach), [HeyReach: Leads Screen Overview](https://help.heyreach.io/en/articles/10475396-leads-screen-overview), [Expandi: Current pricing, trial and paid add-ons](https://expandi.io/pricing/), [Expandi: Migration guide](https://expandi.io/blog/switch-to-expandi-migration-guide/)

For an agency with separate client teams, count each sender and map the workspace boundary before requesting quotes. Include the required add-ons and the contract period.

[Expandi’s annual pricing copy](https://expandi.io/pricing/) describes both 20% off and two months free. Those descriptions yield different amounts, so use the checkout or a written quote.

[Expandi’s pricing FAQ](https://expandi.io/pricing/) says its seven-day trial renews into the selected billing period unless cancelled. Assign an owner to the cancellation deadline.

## Trace a live campaign change

Compare how each product handles people already in progress when the campaign changes. The sender assignment and prior conversation matter to the next action.

[HeyReach’s launch guide](https://help.heyreach.io/en/articles/9877952-how-to-launch-your-first-campaign-in-heyreach) says the selected list cannot be replaced after launch and describes duplication as the workaround. Its exclusions are workspace-scoped; prior sender conversations count only when registered in Unibox.

[HeyReach’s list API guide](https://docs.heyreach.io/hey-reach-api/lists/add-leads-to-list) says adding leads to a list will not start them in a finished campaign or one that has consumed its list. Direct campaign-add endpoints are separate.

For example, replace a client’s intended audience after launch and reconcile the old list with the duplicate. Record who remains in progress and who should enter the new campaign.

For Expandi, request a demonstration of an edit with a representative contact already in progress. The documentation compared here does not settle the live-edit workflow for either product.

## Preserve custom fields and history

Test the path out before relying on an imported field. A successful list export does not by itself preserve campaign context.

[HeyReach’s leads guide](https://help.heyreach.io/en/articles/10475396-leads-screen-overview) says CSV contains default columns and excludes custom variables. Its [API example](https://docs.heyreach.io/hey-reach-api/lists/get-leads-from-list) includes customFields and describes up to 1,000 leads per request; validate the sample host and request shape.

[HeyReach’s import guide](https://help.heyreach.io/en/articles/9879182-how-to-import-and-use-custom-variables) warns that default variable names take precedence over colliding CSV mappings. API and Clay imports require firstName, lastName and profileUrl; missing fields can fail silently.

[HeyReach’s Auto-Tag guide](https://help.heyreach.io/en/articles/14957953-auto-tag-automatic-lead-classification-in-heyreach) says the latest campaign tag replaces the previous workspace-wide tag. Lead-list CSV includes tag provenance, while campaign CSV includes a tag only if generated there.

[Expandi’s placeholder guide](https://help.expandi.io/en/articles/5405771-create-edit-placeholders) describes custom placeholders populated manually or by CSV and a route to clear incorrect imported values. Test the mapping with distinctive values before relying on a bulk handoff.

[Expandi’s migration guide](https://expandi.io/blog/switch-to-expandi-migration-guide/) describes CSV mapping and rebuilding sequences. Expandi says historical tool analytics do not transfer, while LinkedIn conversations remain on LinkedIn. Preserve contact states separately.

## Run the same worksheet on both

Use the same controlled fixture and review LinkedIn’s policy with the account owner before choosing any evaluation activity.