# AgencyAnalytics alternatives, by what your agency needs Alternatives to AgencyAnalytics for marketing agencies: Swydo, DashThis, Supermetrics and Funnel compared by billing unit and report delivery, plus the products we have mapped but not yet evaluated. Sources checked October 29, 2026. Canonical page: https://quillwell.com/guides/compare/agencyanalytics-alternatives/ Updated 2026-10-29 Publisher: Quillwell Guides (https://quillwell.com/guides/about/). Editorial standards: https://quillwell.com/guides/editorial/ ## The short answer - To pay per connected account: Swydo. - To pay per dashboard, each with a set allowance of data sources: DashThis. - To keep building reports in Looker Studio, Google Sheets or a BI tool: Supermetrics or Funnel. - Consider staying with AgencyAnalytics if each client has one website and several accounts. It offers a branded portal and live web reports. ## Evaluated alternatives These alternatives appear in map order. Compare what each subscription counts and where your client opens the report. ### [Swydo](https://quillwell.com/guides/software/swydo/) Choose it if your clients connect few accounts each, or expect PDF reports. What it counts Per data source, with no per-client fee. Every connected account counts as one source. $69 a month includes 10 sources. Where the report is delivered Swydo offers shareable live dashboards and branded PDF exports. Clients can also use a portal. - Source: [Swydo pricing](https://www.swydo.com/pricing/), [Swydo: how to export your report](https://help.swydo.com/en/articles/2402049-how-to-export-your-report) ### [DashThis](https://quillwell.com/guides/reporting-software/#landscape) Choose it if you think in dashboards rather than clients, and each dashboard draws on a handful of sources. What it counts Plans by number of dashboards, each with a set allowance of data sources. The smallest plan covers 3 dashboards and 15 sources. Where the report is delivered Shared marketing dashboards that update automatically. - Source: [DashThis sales and pricing FAQ](https://help.dashthis.com/sales-and-pricing), [DashThis: What is a dashboard?](https://help.dashthis.com/what-is-a-dashboard) ### [Supermetrics](https://quillwell.com/guides/software/supermetrics/) Choose it if your team already builds reports in Looker Studio, Google Sheets, Excel or Power BI. What it counts Plans limit data sources and accounts per source. They also limit destinations and users. Starter is $55 a month billed monthly, or $44 a month billed yearly. Where the report is delivered Sends data to a destination you choose, such as Looker Studio, Google Sheets, Excel or Power BI. It also offers its own Supermetrics Studio. - Source: [Supermetrics pricing](https://supermetrics.com/pricing) ### [Funnel](https://quillwell.com/guides/software/funnel/) Choose it if you want modeled data in Looker Studio, Sheets, BI tools or a warehouse, and can plan around flexpoint usage. What it counts A plan plus flexpoints, charged per connector and platform account. Destinations also use flexpoints. Starter starts from $300 a month, billed annually. Where the report is delivered Sends modeled data to Looker Studio and Google Sheets, as well as BI tools and warehouses. It also offers Funnel Dashboards and client portals. - Source: [Funnel plans and prices](https://funnel.io/pricing), [Funnel: Flexpoints](https://help.funnel.io/en/articles/6172404-what-are-flexpoints) ## When AgencyAnalytics is still the better choice AgencyAnalytics charges $20 a month per Client record on annual billing. A Client is a tracked website or URL. Adding an account to an existing client adds nothing to the core subscription. If each client has one website and several accounts, price your portfolio before switching. Check whether clients need a branded portal or live web report. Source: [AgencyAnalytics pricing](https://agencyanalytics.com/pricing), [AgencyAnalytics: Create and Manage Clients](https://help.agencyanalytics.com/en/articles/10344666-create-and-manage-clients) The [six criteria in the buying guide](https://quillwell.com/guides/reporting-software/#criteria) are the same ones we use here. ## Awaiting evaluation We know these products but have not researched them to the same standard, so we make no claims about them here. [Suggest one for evaluation](https://quillwell.com/guides/request/?type=product&page=/compare/agencyanalytics-alternatives/). - **Whatagraph** Client-reporting workspaces · whatagraph.com - **Databox** Client-reporting workspaces · databox.com - **Oviond** Client-reporting workspaces · oviond.com - **ReportGarden** Client-reporting workspaces · reportgarden.com - **Reporting Ninja** Client-reporting workspaces · reportingninja.com - **Coupler.io** Data connectors · coupler.io - **Porter Metrics** Data connectors · portermetrics.com - **Windsor.ai** Data connectors · windsor.ai - **Two Minute Reports** Data connectors · twominutereports.com - **Dataslayer** Data connectors · dataslayer.ai ## Common questions ### What is the cheapest alternative to AgencyAnalytics? It depends on what your client list counts. For ten clients with four connected accounts each, published list prices put AgencyAnalytics at $200 a month on annual billing and Swydo at $204. With fewer accounts per client Swydo costs less; with more, it costs more. Based on [AgencyAnalytics pricing](https://agencyanalytics.com/pricing), [Swydo pricing](https://www.swydo.com/pricing/), checked October 29, 2026. ### Is there an alternative that works inside Looker Studio? Yes. Supermetrics and Funnel both deliver data to Looker Studio and Google Sheets, so the report stays in the tool you already use. Based on [Supermetrics pricing](https://supermetrics.com/pricing), [Funnel plans and prices](https://funnel.io/pricing), checked October 29, 2026. ## Sources and scope We read the linked vendor pages on October 29, 2026. We have not run these products on client accounts. Prices are published US-dollar list prices and change often; confirm them with each vendor before you buy. Quillwell also builds Adswell, a paid-media product. Adswell does not appear here. [Read our editorial standards](https://quillwell.com/guides/editorial/). ## Source references [AgencyAnalytics pricing](https://agencyanalytics.com/pricing) Checked 2026-10-29. Per-Client annual price and core features; client portal and core trial. [AgencyAnalytics: Create and Manage Clients](https://help.agencyanalytics.com/en/articles/10344666-create-and-manage-clients) Checked 2026-10-29. What counts as a Client record, and the $25 monthly-billing example. [Swydo pricing](https://www.swydo.com/pricing/) Checked 2026-10-29. Per-source pricing, the entry plan, the price of sources 11 to 100, and delivery features. [Swydo: how to export your report](https://help.swydo.com/en/articles/2402049-how-to-export-your-report) Checked 2026-10-29. Static PDF and interactive dashboard link; presentation view. [DashThis sales and pricing FAQ](https://help.dashthis.com/sales-and-pricing) Checked 2026-10-29. Dashboard plans and their included data sources. [DashThis: What is a dashboard?](https://help.dashthis.com/what-is-a-dashboard) Checked 2026-10-29. How dashboards and sources count toward a plan. [Supermetrics pricing](https://supermetrics.com/pricing) Checked 2026-10-29. Plan limits and Starter price; supported destinations. [Funnel plans and prices](https://funnel.io/pricing) Checked 2026-10-29. Plan prices and destinations; dashboards and portals. [Funnel: Flexpoints](https://help.funnel.io/en/articles/6172404-what-are-flexpoints) Checked 2026-10-29. Flexpoint rate card and plan minimum. [Suggest a correction or send a vendor fact update](https://quillwell.com/guides/request/?type=correction&page=/compare/agencyanalytics-alternatives/)