System 01

GTM Signal System

A durable signal backbone for product, marketing, and CRM data. Teams stop asking "which number is right" and start executing from one operating truth.

Scope this system Next system
Core build

Unify fragmented inputs

Normalize account and contact signals from every critical system and assign explicit ownership for each field that drives GTM decisions.

  • Canonical entity model with source precedence
  • Reason codes for every high-impact signal
  • Automated trust checks and drift monitoring
Decision impact

Increase confidence speed

Once trust is stable, teams reduce reconciliation time and make faster pipeline decisions with fewer internal debates.

Review time
Down 35-50%
Data disputes
Material drop

Start here when your GTM team does not trust its own inputs.

This system is the foundation for every execution and agent workflow we build.

Talk with Quillwell Explore next system